Become a Job-Ready SMM Executive with Real-World Training
Gain hands-on experience in real social media workflows, from content planning and post creation to campaign management, audience engagement, and performance tracking.
- 100% Practical SMM Training
- Live Interactive Online Classes
- Real Social Media Projects & Campaigns
- 3-Month Internship Experience
- Certificate & Career Guidance
- Students : 5230
Become a High-Demand SMM Executive in 90 Days
3 months live offline training + 3 months internship for real-world SMM experience.
Limited Seats Only
Enroll before the next batch starts on
November 02, 2026
About The Course
Are you new to Social Media Marketing or need a refresher? This offline program takes you from social media fundamentals to advanced marketing strategies, and finishes with real client work inside our Bangalore office.
From day one you step into the role of a Social Media Marketing Executive at Appenius Technologies Pvt. Ltd. You learn by doing under the mentorship of senior employees, team leads and managers — gaining real experience through LIVE projects.
Why Social Media Marketing? Millions of businesses depend on social media to build their brand, reach customers and generate leads. Once you can create and manage effective campaigns, you can work in-house, at an agency, or freelance from anywhere.
Our approach: practice, practice and more practice. Every module ends with a hands-on task on live social media campaigns, plus performance reports and campaign experience you can showcase in interviews.
What Will You Learn?
- Work on live social media projects
- Improve SMM knowledge
- Internship & placement support
- Social media strategy skills
- Social media analytics knowledge
- Gain practical SMM skills
- Learn industry SMM tools
- Professional social media reporting
- Brand awareness growth
- Content creation & optimization skills
1. Script Writing for Social Media
- Craft hooks that grab attention in the first 3 seconds.
- Use storytelling with a clear beginning, middle, and end.
- Adapt tone and style for each platform (formal LinkedIn, casual Instagram).
- Include clear, actionable CTAs.
- Write captions and subtitles alongside video scripts.
- Adjust script length based on platform norms (Reels, Stories, Shorts)
2. Content Strategy & Planning
- Define target audience with detailed personas.
- Conduct competitor and content gap analysis.
- Develop monthly content calendars with themes, holidays, and trends.
- Blend formats: images, carousels, short/long videos, live content.
- Schedule posts for optimal days and times using analytics.
- Establish brand voice and messaging consistency.
3. Camera Handling & Framing
- Get familiar with camera and its user-friendly interface.
- Learn to hold and move the camera for smooth, stable shots.
- Master basic framing: Rule of Thirds, headroom, lead room for social videos.
- Explore angles and perspectives to make short-form content engaging.
- Use the built-in gimbal for cinematic and professional motion.
- Optimize lighting for bright, clear videos on social platforms.
- Capture sound effectively: using the built-in mic or simple external microphones.
- Tips for shooting content ready for Filmora editing for Instagram, YouTube, and Shorts.
4. Video Editing & Production
- Introduction to Filmora interface and tools.
- Basic editing: trimming, splicing, transitions, overlays.
- Adding subtitles, captions, and text animations for accessibility.
- Using templates and effects for professional edits.
- Optimizing aspect ratios for Reels, Shorts, Stories.
- Applying color correction and filters for brand consistency.
- Exporting and compressing videos without quality loss.
- Repurposing long-form videos into short, engaging clips.
5. Meta (Facebook & Instagram) Ads
- Set up Business Manager & Ads Manager.
- Choose campaign objectives: awareness, engagement, conversions, leads.
- Target audiences by demographics, interests, behaviors, and lookalike audiences.
- Create ad formats: carousel, video, slideshow, stories.
- Manage budgets: daily vs. lifetime, auto vs. manual bidding.
- Run A/B tests for creatives and targeting.
- Track performance with Meta Pixel & optimize campaigns.
6. Twitter Ads
- Set up Twitter Ads account and billing.
- Campaign objectives: engagement, followers, website clicks, app installs.
- Target via keywords, interests, follower lookalikes.
- Ad types: promoted tweets, promoted accounts, promoted trends.
- Write ad copy with hashtags for Twitter’s fast-paced style.
- Manage bidding and budgets.
- Use Twitter Pixel for conversions.
- Explore video ad formats and retargeting.
7. LinkedIn Ads
- Set up Campaign Manager and billing details.
- Objectives: brand awareness, website visits, lead gen, conversions, job applicants.
- Target by job title, seniority, industry, company size, and groups.
- Ad formats: sponsored posts, carousel, video, InMail.
- Write B2B-focused headlines and creatives.
- Use LinkedIn Lead Gen Forms and sync leads to CRM systems.
- Bidding options: CPC, CPM, CPV, automatic/manual.
- Analyze reports for engagement, conversion, and lead quality.
8. YouTube Ads
- Connect YouTube channel with Google Ads.
- Campaign goals: brand awareness, product consideration, website traffic.
- Target audiences by demographics, affinities, keywords, topics, remarketing lists.
- Ad formats: skippable/non-skippable in-stream, bumper, discovery ads.
- Video ad best practices: length, CTA placement, storytelling.
- Budget bidding: max CPV, CPM, target CPA.
- Use YouTube Analytics to monitor and optimize campaigns.
- Apply frequency capping and remarketing strategies.
9. Social Media Advertising (General Concepts)
- Understand paid vs. organic reach.
- Campaign lifecycle: planning, execution, analysis, optimization.
- Allocate budgets across platforms.
- Integrate cross-platform campaigns.
- Track KPIs: CTR, CPC, CPM, conversions, ROAS.
- Follow ad policies and legal compliance.
10. Platform Setup & Optimization
- Create complete business profiles with branding.
- Write keyword-rich bios and descriptions.
- Add links and contact info.
- Enable and interpret analytics.
- Set up messaging and auto-responders.
- Maintain and update profiles regularly.
11. Influencer Marketing
- Identify influencers by niche and audience.
- Plan campaigns with objectives, deliverables, and timelines.
- Negotiate compensation and contracts.
- Integrate influencer-generated content into brand feeds.
- Track influencer ROI and engagement.
- Ensure compliance with endorsements and disclosure guidelines.
12. Community Management
- Engage followers through comments and DMs.
- Moderate online groups and forums.
- Set and enforce community guidelines.
- Handle negative comments and crises professionally.
- Boost engagement with polls, quizzes, and UGC campaigns.
- Build brand loyalty and advocacy.
13. Social Listening & Analytics
- Monitor brand mentions, track trends, and understand audience sentiment.
- Analyze competitor performance and benchmark results.
- Generate actionable insights for content, products, and campaigns.
- Create dashboards and performance reports.
- Translate data into strategy adaptation for better ROI.
14. Hashtag & SEO Strategy
- Research trending, niche, and branded hashtags.
- Optimize captions for keyword discovery.
- Use hashtags strategically in posts vs. comments.
- Avoid banned or spam hashtags.
- Monitor hashtag performance and reach.
- Leverage geo-tags and locations for local SEO.
15. Social Commerce
- Set up Instagram Shop, Facebook Marketplace, Pinterest Shopping.
- Integrate product catalogs with social ads.
- Create shoppable posts and stories.
- Manage customer inquiries via social platforms.
- Track sales and conversions.
- Retarget shoppers who abandon carts.
16. Crisis Management
- Develop social media crisis plans.
- Respond quickly to negative feedback and PR issues.
- Coordinate with legal and public relations teams.
- Communicate transparently and empathetically.
- Document and learn from crises for future prevention.
- Train teams in crisis protocols.
Your Mentor
SMM Expert
You are trained by experienced Social Media Marketing professionals at Appenius Technologies Pvt. Ltd. Learn from senior marketers, team leads and managers who handle real social media campaigns for live clients every day.
Senior SMM Executives — content & strategy
Social Media Leads — campaigns & growth
Content Team — creatives & engagement
Analytics Managers — insights & reporting
4.9
⭐⭐⭐⭐⭐
Based on 5.6K learners
The internship was a game changer. I worked on live social media projects and built a strong portfolio. Placed within a month of finishing.
Deepak T
Coming from a non-marketing background, I was nervous, but the offline classes and practical tasks made Social Media Marketing easy to understand.
Kaivya R
The training on social media tools, content creation and campaign management was completely hands-on. Interview preparation was very practical.
Jeeva P
Limited Seats Only
Enroll before the next batch starts on
November 02, 2026
Program Fee
₹59,999
₹1,00,000
Your savings: ₹40,001
No-cost EMI from ₹30,000/month. Financing available.
Course Information
Course Level
Beginner to Advanced
Mode
Offline classroom
Duration
3 + 3 Months
Next batch
Nov 02
Assessments
Module tasks + audits
Why Choose Our SMM Training Program
Practical SMM Training
Learn Social Media Marketing through live classes, hands-on training, practical exercises, real-world marketing strategies, and expert guidance.
Advanced SMM Tools
Master essential SMM tools, analytics platforms, content planning, campaign management, and performance reporting skills.
Real-Time SMM Projects
Work on real social media pages and live projects with content creation, campaign planning, audience engagement, and performance analysis.
Internship
Gain practical internship experience through live projects, interview preparation, professional guidance, and placement support.
Online Live Training
- Daily Live Interaction Class
- 100% Placement Support
- Real Time Live Projects
- Free Online Internship
Hands-on SMM Training with Industry-Leading Tools
Those who studied with us are featured on Simplified Jobs
Simplified Jobs is a dedicated marketplace for digital professionals specializing in digital marketing, web development, and UI/UX design. Our mission is to connect talented individuals with innovative companies looking to hire the best. With over 150+ recruiters on the platform, we showcase the best- Performing Candidates, offering them valuable job opportunities and helping them advance their careers.
- 150+ Recruiters
- 5000+ Registered Candidates
- 500+ Candidates placed
- Visit Website :
- Simplifiedjobs.com
Who This Course Is For
Students
Working
Fresh Graduates
Business Owners
Entrepreneurs
Freelancers
Creators
Career Changers
Office Training Experience – Student Testimonials
From Day One, you will step into the role of an SEO Executive at Appenius Technologies Pvt. Ltd. You learn by doing under the mentorship of senior employees, team leads, and managers—gaining real experience through LIVE projects.
Life Beyond the Classroom
Experience the learning, teamwork, and memorable moments that make our training journey special.
Training Completiton Certificate
We take pride in celebrating the achievements of our learners who have successfully completed their training programs.
Top Performers Get Hired in Our Company
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Why it's valuable
Most Popular Questions
Do I need prior experience to join this SMM course?
No. This course is beginner-friendly and starts with the basics of Social Media Marketing.
Will I receive a certificate after completing the course?
Yes. You will receive a course completion certificate after successfully finishing the training program.
Is this an online or offline course?
This is an offline classroom training program with practical learning and hands-on experience.
Will you provide placement support?
Yes. We provide placement assistance, interview preparation, and career guidance to help you secure SMM job opportunities.
What career opportunities are available after this course?
After completing the course, you can apply for roles such as SMM Executive, Social Media Manager, Content Creator, Digital Marketing Executive, and Social Media Analyst.
