Become a Job-Ready PPC Executive with Practical Offline Training
Master Google Ads, Meta Ads, Keyword Research, Campaign Setup, Ad Copywriting & Performance Optimization through hands-on classroom training and real-world advertising projects.
- 100% Practical PPC Classroom Training
- Interactive Offline Learning
- Live PPC Campaigns & Case Studies
- 3-Month Internship Experience
- Certificate & Career Guidance
- Students : 5870
Become a High-Demand PPC Executive in 90 Days
Limited Seats Only
Enroll before the next batch starts on
November 02, 2026
1.PPC Fundamentals
- What is PPC?
- How Paid Advertising Works
- PPC vs SEO
- PPC Campaign Funnel
2. Digital Advertising Strategy
- Understanding Business Goals
- Lead Generation vs Sales Campaigns
- Target Audience Research
- Choosing the Right Advertising Platform
3. Google Ads Account Setup
- Creating a Google Ads Account
- Account & Campaign Structure
- Billing & Payment Setup
- Conversion Goals Setup
4. Keyword Research for PPC
- Commercial & Transactional Keywords
- Keyword Match Types
- Search Volume & Competition
- Negative Keywords
5.Competitor & Market Analysis
- Competitor Ad Research
- Competitor Keywords
- Ad Copy Analysis
- Market & Audience Analysis
6. Google Search Campaigns
- Search Campaign Setup
- Campaign & Ad Group Structure
- Keyword Targeting
- Location & Language Targeting
7. PPC Ad Copywriting
- Headlines & Descriptions
- Call-to-Action
- Unique Selling Proposition
- Responsive Search Ads
8. Landing Page Optimization
- PPC Landing Page Structure
- CTA Optimization
- Lead Form Optimization
- Mobile Landing Page Optimization
9. Google Display Advertising
- Display Campaign Basics
- Banner Ad Formats
- Audience Targeting
- Placement Targeting
10. YouTube Advertising
- YouTube Ads Fundamentals
- Video Campaign Types
- Audience Targeting
- Video Ad Creation
11. Performance Max Campaigns
- What is Performance Max?
- Campaign Setup
- Asset Groups
- Audience Signals
12. Meta Ads Fundamentals
- Facebook & Instagram Advertising
- Meta Ads Manager
- Campaign Objectives
- Ad Set & Ad Structure
13. Meta Audience Targeting
- Demographic Targeting
- Interest Targeting
- Custom Audiences
- Lookalike Audiences
14. Lead Generation Campaigns
- Lead Generation Strategy
- Instant Forms
- Landing Page Leads
- Lead Quality Analysis
15. Remarketing & Retargeting
- Remarketing Fundamentals
- Website Visitor Audiences
- Customer Lists
- Retargeting Campaigns
16. Conversion Tracking
- Understanding Conversions
- Google Ads Conversion Tracking
- Meta Pixel
- Event Tracking
17. Google Tag Manager & Analytics
- Google Tag Manager Basics
- Tags, Triggers & Variables
- GA4 Integration
- PPC Traffic Analysis
18. PPC Campaign Optimization
- CTR Optimization
- Quality Score
- CPC Optimization
- Ad & Keyword Optimization
19. Budget, Bidding & ROI
- PPC Budget Planning
- Manual & Automated Bidding
- CPC, CPA & ROAS
- ROI Analysis
20. PPC Analytics & Reporting
- Campaign Performance Analysis
- Google Ads Reports
- Meta Ads Reports
- Client Reporting & Case Studies
About The Course
Are you new to PPC or need a refresher? This offline program takes you from digital advertising fundamentals to advanced PPC campaign management, and finishes with real client work inside our Bangalore office.
From day one you step into the role of a PPC Executive at Appenius Technologies Pvt. Ltd. You learn by doing under the mentorship of senior employees, team leads and managers — gaining real experience through LIVE advertising projects.
Why PPC? Businesses invest heavily in paid advertising to reach the right audience and generate leads and sales. Once you can create, manage and optimize profitable campaigns, you can work in-house, at an agency, or freelance from anywhere.
Our approach: practice, practice and more practice. Every module ends with a hands-on task using real advertising campaigns, plus performance reports you can showcase in interviews.
What Will You Learn?
- Work on live PPC campaign projects
- Gain practical Google Ads & Meta Ads skills
- Learn campaign setup & management
- Master keyword research & targeting
- Create high-converting ad copies
- Learn industry PPC tools
- Understand audience targeting
- Conversion tracking & analytics
- Campaign performance optimization
- Budget & bid management
Your Mentor
PPC Expert
Learn from experienced PPC professionals who manage real-world paid advertising campaigns. Gain practical knowledge of campaign strategy, audience targeting, ad optimization, and performance analysis.
Google Ads & campaign management
Meta Ads & audience targeting
optimization & conversion tracking
GA4, reporting & ROI analysis
“I came from a non-IT background and was initially nervous about advertising tools. The offline classes and daily PPC tasks made Google Ads and Meta Ads much easier to understand.”
Santhosh R
“The training on Google Ads, Meta Ads, GA4 and conversion tracking was completely hands-on. Campaign optimization, reporting and mock interviews gave me practical confidence.”
Vignesh K
“The PPC internship gave me real campaign experience. I worked on Google Ads and Meta Ads campaigns, and the reports I created became a strong part of my portfolio. It helped me feel confident during interviews.”
Harish S
Limited Seats Only
Enroll before the next batch starts on
November 02, 2026
Program Fee
₹59,999
₹1,00,000
Your savings: ₹40,001
No-cost EMI from ₹30,000/month. Financing available.
Course Information
Course Level
Beginner to Advanced
Mode
Offline Class
Training
3 Months
Internship
3 Months
Next batch
November 02
Assessments
Module tasks + audits
Why Choose Our Performance Marketing Program
Practical Performance Marketing
Learn through live campaigns, hands-on training, real-world exercises, and campaign optimization.
Advanced Advertising Tools
Master Google Ads, Meta Ads, keyword research, audience targeting, and campaign analytics.
Real-Time Ad Campaigns
Work on real advertising campaigns with keyword research, ad creation, targeting, and optimization.
Internship
Gain practical experience with live campaigns, performance reporting, and placement support.
Hands-on PPC Executive Training on Industry's Leading Tools
Those who studied with us are featured on Simplified Jobs
Simplified Jobs is a dedicated marketplace for digital professionals specializing in digital marketing, web development, and UI/UX design. Our mission is to connect talented individuals with innovative companies looking to hire the best. With over 150+ recruiters on the platform, we showcase the best- Performing Candidates, offering them valuable job opportunities and helping them advance their careers.
- 150+ Recruiters
- 5000+ Registered Candidates
- 500+ Candidates placed
- Visit Website :
- Simplifiedjobs.com
Who This Course Is For
Students
Working
Fresh Graduates
Business Owners
Entrepreneurs
Freelancers
Creators
Career Changers
Office Training Experience – Student Testimonials
From Day One, you will step into the role of an PPC Executive at Appenius Technologies Pvt. Ltd. You learn by doing under the mentorship of senior employees, team leads, and managers—gaining real experience through LIVE projects.
Life Beyond the Classroom
Experience the learning, teamwork, and memorable moments that make our training journey special.
Training Completiton Certificate
We take pride in celebrating the achievements of our learners who have successfully completed their training programs.
Top Performers Get Hired in Our Company
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Most Popular Questions
1. Do I need prior experience to join the offline PPC course?
No, the course is beginner-friendly and designed for students, job seekers, and working professionals who want to build practical PPC and paid advertising skills.
2. Is this PPC course completely offline classroom training?
Yes, the PPC course is conducted through live offline classroom sessions, with practical exercises, trainer guidance, and hands-on campaign activities.
3. Will I work on live PPC campaigns during the course?
Yes, you will get practical exposure to Google Ads and Meta Ads campaigns, including campaign setup, keyword targeting, ad creation, audience targeting, and optimization.
4. Do you provide internship opportunities after training?
Yes, eligible students can get internship opportunities after the training, allowing them to gain practical experience by working on real-world PPC activities and campaigns.
5. What PPC modules are covered in the course?
The course covers Google Ads, Meta Ads, keyword research, search campaigns, display ads, YouTube Ads, Performance Max, audience targeting, remarketing, conversion tracking, campaign optimization, budgeting, bidding, analytics, and PPC reporting.
