What Is Google Ads Search Network & Display Network?
Google Ads runs your ads in two major places: the Search Network and the Display Network. Understanding the difference helps you choose the right advertising method for your business. Here’s a beginner-friendly explanation with examples.
1. Google Search Network (GSN)
The Search Network shows text ads on Google when people search for something using keywords.
How it works:
When someone searches “digital marketing course,” Google shows ads at the top of the results.
Best for:
✔ Leads
✔ Sales
✔ Getting high-intent customers
✔ Local business enquiries
Example:
A bakery runs an ad for “cake shop near me.”
When users search that keyword, the bakery’s text ad appears on top of the search results.
2. Google Display Network (GDN)
The Display Network shows image ads, banner ads, and video ads across millions of websites, apps, and YouTube.
How it works:
Your ad appears on blogs, news sites, mobile apps, and YouTube based on user behavior and interests.
Best for:
✔ Branding
✔ Awareness
✔ Retargeting
✔ Reaching new audiences
Example:
You search for “laptops” on Google, and later you see laptop banner ads on news websites—that’s the Display Network.
Which One Should You Use?
- Choose Search Network if you want quick leads or sales
- Choose Display Network if you want brand awareness or retargeting
- Use both if you want complete coverage across Google