Types of Targeting Keywords
Why Is Language Tag Optimization Important for SEO?
Targeting keywords means choosing the exact words and phrases your ideal audience is searching for on Google. When you use the right keywords, your website reaches the right people, at the right time. Different types of targeting keywords help you attract users with different needs, search purposes, and buying stages.
Here are the most important types of targeting keywords you should know:
1. Branded Keywords
These keywords contain a brand name. Users already trust the brand.
Example:
- “Nike running shoes”
- “TCS career login”
- “Apple iPhone 15 price”
Best used for: brand pages or competitor analysis.
2. Geo-Targeted Keywords (Local Keywords)
These keywords include location names and attract users from specific areas.
Example:
- “Digital marketing agency in Bangalore”
- “AC repair near me”
Best used for: local businesses.
3.Competitor Keywords
Keywords that include your competitor’s brand or services.
Example:
- “Alternative to Canva”
- “Ubersuggest vs SEMrush”
Best used for: comparison blogs or PPC campaigns.
4. Product Keywords
Product keywords are specific keywords that directly name a product, model, or item that people want to buy.
Example
- “iPhone 15 Pro Max 256GB silver”
- “Sony WH-1000XM5 headphones”
- “Samsung 55 inch 4K LED TV”
Best Used for: Best for product pages, e-commerce, and ads