Keyword research is the process of finding and analysing search terms that people enter into search engines
Types of Keywords
1. Short-tail keywords
Short tail keywords are search phrases with only one or words. also known as generic keywords and they are very competitive to rank for
Example: “custom t shirt”
2. Mid-tail keywords
Medium-tail keywords are moderately competitive key terms consisting of two to three words and slightly more descriptive than generic head keywords.
Example: “custom polo t-shirts”
3. Long-tail keywords
Long-tail keywords are the longest search terms and targeted to a specific topic, These terms have low search traffic and are low-competition keywords, which makes easier to rank
Example: “custom polo t shirts for men’s”
Types of Targeting Keywords
- Product keywords
These keywords are directly reference a company’s products or services
- Branded keywords
These keywords are directly reference brand name along with a product
- Competitor keywords
These keywords are target brand names of competing businesses, products, or services.
- Geo-targeted keywords
These keywords are target a specific neighborhood, city, state, or even country.