Types of Search Intent in SEO

Google’s aim is to provide most relevant result for users query.

Types of Search Intent

1. Informational intent

The searcher is looking for information, This might be an answer to a simple question
Ex: How, What, Who, Why, Tutorial, Guide

2. Transactional intent

The searcher is looking to make a purchase. They’re in buying mode. Most likely, they already know what they want to buy.
Ex: Buy, Coupon, Order, Cheap, Price

3. Navigational intent

The searcher is looking for a specific website. They already know where they want to go.
Ex: Brand Name, product Name, Service Name

4. Commercial intent

The searcher is in the market for a specific product or service, They’re most likely looking for reviews and comparisons.
Ex: Best, Top, Review