What is Keyword Research

Keyword research is a fundamental SEO task that involves identifying popular words and phrases people enter into search engines.

Keyword research provides valuable insight into the questions, problems, and solutions for your target audience is searching in search engines.

Targeting the right keywords with effective research is the first step to successful SEO.

Right keywords organically produces long-term traffic.

Why is it Important in SEO?

SEO is one of the most important marketing to connect the right audience to your site.

  • Go inside the mind of your potential customer
  • Do you know what and why they’re searching?
  • Match your content to their needs and questions
  • Understand Trends

1. Keyword search volume:  A good keyword tool provides precise monthly search volumes for each search term entered.

2.Competitiveness/Difficulty:  Learn how difficult it is to rank on a certain keyword based on the competitive landscape.

3.Bidding cost:  Keyword research tools should provide a range or average cost-per-click for brands to effectively budget for PPC campaigns.