Types of SEO Techniques

SEO techniques are classified into 4 broad categories, which are :

  1. White hat SEO
  2. Black hat SEO
  3. Grey hat SEO
  4. Negative SEO

White Hat SEO

  • Writing relevant, useful content that helps your audience
  • Keyword-rich page titles and metadata
  • Relevant inbound links
  • Fast page loading times
  • Organizing the content on your site in order to help people find what they’re looking for faster
  • Promoting your content on social media
  • Follow Google Webmaster Guidelines

Black Hat SEO

  • Keyword stuffing or Hiding (white text on white background)
  • Plagiarism Content
  • Purchased Backlinks
  • Meta keyword stuffing
  • Similar web pages only slightly different content
  • Cloaking (where different content is shown to human )
  • Private blog networks (where a group of website owners agree to cross-link to each other )

Grey Hat SEO

  • Reused and slightly altered content
  • Link exchanges
  • Purchasing social media followers
  • paying for reviews
  • Duplicate content
  • Using clickbait (main purpose is to attract attention and encourage visitors to click on a link to a particular web page)

Negative SEO

  • Stealing Website content
  • Hacking a Website
  • Creating Spammy Backlinks Pointing to the competitor Website
  • Posting Fake Negative Reviews About the competitor
  • Removing a Website’s Backlinks by Sending Fake Removal Requests to Webmasters