SEO techniques are classified into 4 broad categories, which are :
- White hat SEO
- Black hat SEO
- Grey hat SEO
- Negative SEO
White Hat SEO
- Writing relevant, useful content that helps your audience
- Keyword-rich page titles and metadata
- Relevant inbound links
- Fast page loading times
- Organizing the content on your site in order to help people find what they’re looking for faster
- Promoting your content on social media
- Follow Google Webmaster Guidelines
Black Hat SEO
- Keyword stuffing or Hiding (white text on white background)
- Plagiarism Content
- Purchased Backlinks
- Meta keyword stuffing
- Similar web pages only slightly different content
- Cloaking (where different content is shown to human )
- Private blog networks (where a group of website owners agree to cross-link to each other )
Grey Hat SEO
- Reused and slightly altered content
- Link exchanges
- Purchasing social media followers
- paying for reviews
- Duplicate content
- Using clickbait (main purpose is to attract attention and encourage visitors to click on a link to a particular web page)
Negative SEO
- Stealing Website content
- Hacking a Website
- Creating Spammy Backlinks Pointing to the competitor Website
- Posting Fake Negative Reviews About the competitor
- Removing a Website’s Backlinks by Sending Fake Removal Requests to Webmasters
