Types of Keywords in SEO
1. Short-Tail Keywords (Head Keywords)
Short-tail keywords are 1–2 word phrases like “shoes” or “digital marketing.”
They get high search volume, but they’re very competitive and don’t clearly show what the user wants. These keywords help with brand visibility, not conversions.
Example:
“Shoes” → The user may want running shoes, men’s shoes, or cheap shoes — Google can’t tell clearly.
2. Mid-Tail Keywords
Mid-tail keywords are 2–3 word phrases such as “running shoes men” or “digital marketing courses.”
They are more specific, have moderate search volume, and offer a good balance between traffic and conversions.
Example:
“Digital marketing course” → The intent becomes clearer compared to just “digital marketing.”
3. Long-Tail Keywords
Long-tail keywords have 4 or more words, like “best digital marketing course in Bangalore with placement.”
They have low competition, high intent, and excellent conversion rates because the searcher already knows what they want.
Example:
- “Best running shoes for flat feet men” → Very specific, action-ready search intent.