SEO Tutorial For Beginners

What is SEO ?

  • SEO stands for Search Engine Optimization.
  • It is a process to optimize your website content to get “natural,” or “organic,” results for the users’ search query.
  • It is a set of methods for increasing ranking position on search engines.
  • SEO helps websites to get organic traffic.

How Search Engine Works?

Search engines perform several activities in order to deliver search results.

  1. Crawling
  2. Indexing
  3. Processing
  4. Calculating Relevancy
  5. Retrieving Results

How SEO Works ?

Search Engines such as Google have their own algorithm or rules to decide the order of pages to show for a search query. These algorithms determine the rankings of the SERPs based on various ranking factors.

Content: The quality of content should be unique, relevant for the search query.

Links: The links from other sites are called backlinks. These links help in determining the ranking of a site in SERPs.

Page Structure: The web pages include important keywords in the title, URL, and other meta tags and also make sure the site is crawlable.

What is Search Engine Rank?

  • When you search any keyword using a search engine, it displays thousands of results found in its database.
  • A page ranking is measured by the position of web pages displayed in the search engine results.
  • If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.