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Become a High-Demand SEO Executive in 90 Days
3 months live offline training + 3 months internship for real-world full stack SEO experience.
INSTURTOR
Appenius SEO Team
CATEGORY
SEO Executive
NEXT BATCH
Nov 02
REVIEWS
⭐⭐⭐⭐⭐
About The Course
Are you new to SEO or need a refresher? This offline program takes you from search engine fundamentals to advanced technical SEO, and finishes with real client work inside our Bangalore office.
From day one you step into the role of an SEO Executive at Appenius Technologies Pvt. Ltd. You learn by doing under the mentorship of senior employees, team leads and managers — gaining real experience through LIVE projects.
Why SEO? Millions of businesses depend on organic search. Once you can grow traffic and revenue, you can work in-house, at an agency, or freelance from anywhere.
Our approach: practice, practice and more practice. Every module ends with a hands-on task on a live website, plus reporting you can show in interviews.
What Will You Learn?
- Work on live website projects
- Improve Google ranking knowledge
- Internship & placement support
- Keyword research skills
- Technical SEO knowledge
- Gain practical SEO skills
- Learn industry SEO tools
- Professional SEO reporting
- Website traffic growth
- Content optimization skills
1. SEO Basics
- What is SEO
- How search engines work
- Types of SEO (On-Page, Off-Page, Technical)
- Search engine algorithms
2. SEO Strategy
- SEO roadmap
- Keyword strategy
- Content planning
3. Domain & Hosting
- Domain selection for SEO
- Domain age & authority
- Hosting speed importance
- SSL certificate
4. Keyword Research & Strategy
- Tools: Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest.
- Identifying primary, secondary, and long-tail keywords.
- Analyzing keyword metrics: search volume, CPC, difficulty.
- Understanding search intent (informational, navigational, transactional).
- Creating keyword maps and topic clusters.
5. Competitor & Gap Analysis
- Identifying SEO competitors (direct & indirect).
- Analyzing competitors’ keywords, backlinks, and traffic sources.
- Tools: Ahrefs, SEMrush, SimilarWeb, SpyFu.
- Finding content gaps and ranking opportunities.
- Creating actionable competitive reports for strategy building.
6. On-Page SEO Optimization
- Meta titles, descriptions, and header optimization.
- Content optimization with keywords and readability.
- Best practices for SEO-friendly URLs.
- Image SEO: alt text, compression, lazy loading.
- Internal linking for authority flow and crawlability.
- Schema markup and structured data basics.
7. Content Writing for SEO
- SEO content structure
- Keyword density
- LSI keywords
- Blog writing
- Landing page writing
- Product page optimization
8. Content Marketing
- Blog strategy
- Topic clusters
- Pillar pages
- Content calendar
9. Content Optimization for SEO
- Writing SEO-friendly blog posts and landing pages.
- Using keywords naturally with LSI and NLP techniques.
- Optimizing for featured snippets & People Also Ask.
- Creating pillar pages and topic clusters.
- Refreshing and updating old content for relevance.
- Balancing SEO optimization with user experience (E-E-A-T).
10. Technical SEO Foundations
- Crawlability, indexation, and site architecture.
- Tools: Screaming Frog, Sitebulb, Google Search Console.
- Site speed optimization (Core Web Vitals).
- Mobile-first indexing & responsive design.
- Handling redirects, canonical tags, and hreflang.
- XML sitemap and robots.txt management.
11. Advanced Technical SEO
- Fixing crawl errors and duplicate content.
- Managing JavaScript-heavy websites for SEO.
- Structured data for rich results (FAQ, How-to, Review snippets).
- Log file analysis for search engine crawling patterns.
- Advanced Core Web Vitals improvement.
12. Mobile SEO
- Mobile-first indexing requirements.
- Responsive design vs. dynamic serving.
- AMP (Accelerated Mobile Pages) pros and cons.
- Page speed optimization for mobile.
- Mobile usability reports in Google Search Console.
- Voice search optimization for mobile users.
13. AI SEO Tools
- AI content tools
- AI keyword research
- AI SEO automation
14. Off-Page SEO & Link Building
- Importance of backlinks in rankings.
- White-hat link-building methods: guest posts, HARO, broken link building.
- Social bookmarking, niche edits, press releases.
- Building local citations and directory submissions.
- Monitoring backlinks and disavowing toxic links.
- Creating a natural anchor text distribution.
15. Local SEO
- Optimizing Google Business Profile (Google My Business).
- Local keyword research and geo-targeting.
- Building NAP (Name, Address, Phone) consistency across directories.
- Collecting and managing online reviews.
- Local link building and citations.
16. E-commerce SEO
- Optimizing product pages (titles, descriptions, schema).
- Handling duplicate content on product listings.
- Category and filter-based SEO strategies.
- Improving internal linking for product discovery.
- Rich snippets: ratings, price, stock availability.
- Reducing cart abandonment with SEO-driven CRO.
17. SEO Project Setup
- How to start a new SEO project
- Website SEO analysis
- Competitor research
- Keyword mapping
- SEO strategy planning
18. SEO for WordPress
- Install SEO plugins
- Yoast SEO
- RankMath
- On-page optimization using plugins
19. Page Speed Optimization
- Core Web Vitals
- Website speed testing Tools:
- Google PageSpeed Insights
- GTmetrix
20. Technical Website Audit
- SEO audit checklist
- Website health analysis
- Fix technical errors
21. Link Building Strategy
- High authority backlinks
- DoFollow vs NoFollow
- Anchor text strategy
- Outreach strategy
22. International & Multilingual SEO
- Implementing hreflang tags for multiple regions.
- Structuring multilingual websites (subdomains, subfolders, ccTLDs).
- Local keyword research for different languages.
- Cultural adaptation of content.
- Handling duplicate content across regions.
- International SEO analytics & reporting.
23. Voice Search & AI SEO
- Optimizing for conversational keywords.
- Targeting featured snippets & structured Q&A.
- Voice-first devices (Alexa, Siri, Google Assistant).
- AI-driven content optimization tools.
- Predictive SEO and automated keyword suggestions.
- Preparing websites for AI search engines (like SGE).
24. SEO & User Experience (UX)
- Core Web Vitals & page experience signals.
- Improving dwell time and reducing bounce rate.
- Designing user-friendly navigation and site structure.
- Optimizing for accessibility.
- CRO (Conversion Rate Optimization) tied with SEO.
- A/B testing UX elements for better engagement.
25. SEO Copywriting & Storytelling
- Writing engaging meta descriptions & titles.
- Using emotional triggers and power words.
- Balancing SEO with readability.
- Storytelling in long-form blog posts.
- Writing for user experience, not just keywords.
- A/B testing headlines and CTAs.
26. SEO Tools Training
- Google Search Console
- Google Analytics
- Microsoft Clarity
- Bing Webmaster Tools
- Ahrefs
- SEMrush
- Moz
- Ubersuggest
- Keyword Everywhere
- Screaming Frog
- Small SEO Tools
- SEO Site Checker
- Similar Web
- SpyFu
- AI Humanise
- Quill Bot
27. SEO Tools Mastery
- Google Analytics 4 (GA4) & Search Console.
- SEMrush & Ahrefs for competitor and keyword research.
- Screaming Frog & Sitebulb for technical audits.
- Surfer SEO / Clearscope for content optimization.
- Moz, Ubersuggest, Rank Math, Yoast SEO.
28. SEO Analytics & Reporting
- Setting up SEO dashboards and KPIs.
- Tracking keyword rankings, impressions, CTR, conversions.
- Monitoring domain authority, backlink profile, and organic traffic.
- Conversion tracking with goals and events.
- Preparing SEO reports for clients/stakeholders.
- Translating data into actionable recommendations.
29. Google Algorithm Updates
- Major updates: Panda, Penguin, Hummingbird, RankBrain, BERT, Helpful Content.
- Tracking volatility with tools (SEMrush Sensor, Algoroo).
- Recovery strategies after penalties.
- Maintaining E-E-A-T (Experience, Expertise, Authoritativeness, Trust).
- Proactive adjustments during updates.
30. SEO Case Studies
- Real ranking examples
- Traffic growth case studies
31. SEO Career Guidance
- SEO job roles
- SEO portfolio building
32. Interview Preparation
- SEO job roles
- SEO portfolio building
Your Mentor
SEO Expert
You are trained by the in-house SEO team at Appenius Technologies Pvt. Ltd. — senior SEO executives, team leads and managers who run campaigns for live clients every day. Sessions are delivered in the office, beside the accounts you will work on.
Senior SEO Executives — on-page & content
Technical SEO Leads — audits & Core Web Vitals
Off-page Team — outreach & digital PR
Analytics Managers — GA4 & reporting
4.9
⭐⭐⭐⭐⭐
Based on 5.6K learners
The internship was the game changer. I handled two live client sites and my reports became my portfolio. Placed within a month of finishing.
Praveen K
Coming from a non-IT background I was nervous, but the offline classes and daily tasks made technical SEO click for me.
Divya R
Tools training on Ahrefs, Semrush and GSC was completely hands-on. Interview prep and mock rounds were very practical.
Arun S
Program Fee
₹59,999
₹1,00,000
Your savings: ₹40,001
No-cost EMI from ₹30,000/month. Financing available.
Limited Seats Only
Enroll before the next batch starts on November 02, 2026
Course Information
Course Level
Beginner to Advanced
Mode
Offline classroom
Duration
3 + 3 Months
Next batch
Nov 02
Assessments
Module tasks + audits
Why Choose Our SEO Training Program
Practical SEO Training
Learn SEO through live classes, hands-on training, real-world exercises, and practical optimization techniques.
Advanced SEO Tools
Master essential SEO tools, analytics platforms, keyword research, website audits, and performance reporting.
Real-Time SEO Projects
Work on real websites and live SEO projects with keyword research, on-page optimization, and technical SEO.
Internship
Gain practical internship experience with interview preparation and placement support.
Hands-on SEO Executive Training on Industry's Leading Tools
Those who studied with us are featured on Simplified Jobs
Simplified Jobs is a dedicated marketplace for digital professionals specializing in digital marketing, web development, and UI/UX design. Our mission is to connect talented individuals with innovative companies looking to hire the best. With over 150+ recruiters on the platform, we showcase the best- Performing Candidates, offering them valuable job opportunities and helping them advance their careers.
- 150+ Recruiters
- 5000+ Registered Candidates
- 500+ Candidates placed
- Visit Website :
- Simplifiedjobs.com
Who This Course Is For
Students
Working
Fresh Graduates
Business Owners
Entrepreneurs
Freelancers
Creators
Career Changers
Office Training Experience – Student Testimonials
Life Beyond the Classroom
Experience the learning, teamwork, and memorable moments that make our training journey special.
Training Completiton Certificate
Top Performers Get Hired in Our Company
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Most Popular Questions
Do I need prior experience to join the offline SEO course?
No, the course is beginner-friendly and designed for students, job seekers, and working professionals.
Is this SEO course completely offline classroom training?
Yes, this is an offline classroom SEO training program with practical sessions and direct mentor support.
Will I work on live SEO projects during the course?
Yes, students get hands-on experience through live projects, real-time website optimization, and practical assignments.
Do you provide internship opportunities after training?
Yes, the course includes internship support to help students gain real-world SEO experience.
What SEO modules are covered in the course?
The course covers On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, Keyword Research, SEO Audit, and Google Analytics.
