Press Release Submission in SEO
Press Release Submission is an off-page SEO technique where you publish official news or announcements about your business on press release websites. These announcements may include new product launches, company updates, awards, events, or achievements. When submitted to trusted PR sites, your news gets shared across multiple platforms, helping you increase brand visibility and attract media attention.
Press releases are effective because they create high-quality backlinks from authority news sites. This helps improve your website’s trust, search rankings, and referral traffic. At the same time, PR submissions enhance your brand image by positioning your business as active, credible, and growing.
How Press Release Submission Works
- Write a Newsworthy PR
Create a short, clear announcement about your company—like launching a new service, celebrating a milestone, or entering a partnership. - Use a Press Release Format
Include a headline, sub-headline, date, location, content body, and contact information.
Example:
“ABC Digital Marketing Agency Launches New AI-Powered SEO Services – Bangalore, India.”
3. Submit to PR Websites
Upload your press release on platforms such as:
– PRLog
– Newswire
– OpenPR
– Online PR Media
4. Get Published & Shared
Once approved, your press release appears on news portals, giving your website visibility, backlinks, and traffic.
Example of a Press Release Submission
Title:
XYZ Fitness Studio Opens New Branch in Chennai
Body Example:
“XYZ Fitness Studio has officially opened its new branch in Chennai on November 15, 2025. The new facility offers advanced workout programs, expert trainers, and personalized fitness plans. The expansion aims to serve more customers and promote healthier lifestyles across Tamil Nadu. For more details, visit: https://xyzfitness.com.”