Newsletter Submission in SEO
Newsletter submission is an off-page SEO technique where businesses send valuable content, updates, offers, or announcements to subscribers through email newsletters. Instead of waiting for visitors to come to your website, newsletters help you reach them directly in their inbox. This increases brand recall, drives traffic, and builds long-term customer relationships.
Newsletters are effective because they bring repeat visitors to your site, improve engagement, and indirectly help SEO through higher click-through rates and user activity. When people consistently engage with your content, search engines understand that your website is valuable and trustworthy.
How Newsletter Submission Works
- Create a Useful Newsletter
Include content that benefits the reader—such as tips, updates, new blog posts, offers, or product news. - Add Website Links inside the Email
Link back to your landing pages, blog posts, or service pages to drive traffic. - Use an Email Marketing Tool
Platforms like Mailchimp, Sendinblue, ConvertKit, and MailerLite help you design and send newsletters professionally. - Build a Subscriber List
Collect emails from website signup forms, blogs, or lead magnets. - Send and Track Performance
Measure open rate, click rate, and conversions to understand what type of content works best.
Example of a Newsletter Submission
Subject Line:
“Top 5 SEO Tips You Should Apply This Week!”
Email Body Example:
“Hi there,
We’ve published a new blog explaining the latest SEO techniques for 2025. Learn how to optimize content, build better backlinks, and improve ranking.
Read the full article here → https://yourwebsite.com/seo-tips
Also, don’t miss our new service update and special discount for subscribers!”
This newsletter includes valuable content, a link to your website, and a clear call-to-action that boosts traffic.