Microsoft Bing Ads Account Creation

What Are Microsoft Bing Ads?

  • Bing Ads are search ads on the Microsoft Advertising pay-per-click platform. Also equivalent to Google Ads search ads.
  • Microsoft rebranded the Bing Ads platform to Microsoft Advertising
  • You can show display ads on the Microsoft Audience Network, which includes MSN and many other websites.

Why use Microsoft Bing Ads?

  • Bing is the default Windows search engine on millions of Microsoft products.
  • That means that there’s a lot of people using Bing every single day—the same people who could be looking for your products or services.
  • 137 million people use the search engine
  • There are 6 billion searches on the platform every month
  • Nearly 35% of all online searches in the U.S. are done on Bing

Microsoft Bing Ads Types

  1.  Visits to my website
  2.  Visits to my business location(s)
  3.  Conversions in my website
  4.  Phone calls to my business
  5.  App installs
  6. Sell products from your catalog

Bing Ads vs Google Ads

When it comes to launching an ad campaign, Bing and Google are very similar.
1: Cost-per-click
Bing Ads have a lower cost-per-click (CPC) than Google ads.
2: Control
Bing has ad tools that allow you to assign campaigns to different time zones, search partner targeting, and search demographic targeting.
3: Less competition

Required to Create a Bing Ads account

  • Company name
  • First name & Last name
  • Email address
  • Phone number
  • Country your business is located in
  • Currency you want to use
  • Time zone
  • Payment Method