How to Set Up Bing Webmaster Tools
Bing Webmaster Tools (BWT) is Microsoft’s free SEO tool that helps you monitor your website performance on Bing and Yahoo search engines. Even though Google has the biggest share, Bing still drives millions of searches daily—so setting this up helps you capture extra traffic and improve your site’s visibility.
The best part? Bing Webmaster Tools is simple to use and gives powerful SEO insights similar to Google Search Console.
What Are Bing Webmaster Tools?
Bing Webmaster Tools is a platform where you can:
- Submit your website for indexing
- Monitor search performance
- Identify SEO errors
- Submit sitemaps
- Analyze backlinks
- Improve site visibility
In simple words: Bing Webmaster Tools helps you understand how your site performs on Bing and Yahoo search results.
How to Set Up Bing Webmaster Tools (Step-by-Step)
Step 1: Go to Bing Webmaster Tools
Visit https://www.bing.com/webmasters
Sign in using:
- Gmail
- Microsoft account
- Facebook login
Step 2: Add Your Website
Click Add a Site and enter your website URL:
https://yourwebsite.com
You can also enter your sitemap URL (optional but recommended):
https://yourwebsite.com/sitemap.xml
Click Add.
Step 3: Choose a Verification Method
To prove ownership of your site, Bing gives 3 easy options:
Method 1: HTML Meta Tag
Copy the meta tag Bing provides and paste it inside the <head> section of your homepage:
<meta name=”msvalidate.01″ content=”YOUR_CODE_HERE” />
Save and upload your file.
Method 2: Upload XML File
Download the XML verification file Bing provides and upload it to your website’s root folder:
https://yourwebsite.com/BingSiteAuth.xml
Method 3: DNS Verification
Add the TXT record provided by Bing into your domain DNS settings (GoDaddy, Namecheap, Bluehost, etc.).
Example entry:
TXT MS=12345678ABC
Step 4: Click Verify
After adding the verification code, click Verify.
If everything is correct, Bing will approve your website within seconds.
Import From Google Search Console
Bing gives a shortcut:
You can import your entire website and settings directly from Google Search Console.
Go to Add Site → Import from Google Search Console
Sign in with Google
Select your site
Done
This is the fastest method for beginners.
How to Use Bing Webmaster Tools: Key Features
1. URL Inspection
Check if a URL is indexed and request indexing instantly.
2. Search Performance Report
See:
- Clicks
- Impressions
- CTR
- Ranking keywords
Helps you understand how people find your site on Bing.
3. Backlink Analyzer
Shows:
- Who is linking to your site
- Quality of backlinks
- Anchor text used
Useful for off-page SEO improvement.
4. Site Scan (Technical SEO Audit)
Bing has a built-in crawler that checks for:
- Broken links
- Duplicate content
- Missing tags
- Slow pages
- Mobile issues
This is a helpful feature that even Google doesn’t have inside the Search Console.
5. IndexNow Integration
Bing uses IndexNow, which lets search engines index new pages instantly.
Example:
When you publish a new blog, Bing will index it within minutes.
Why You Should Set Up Bing Webmaster Tools
✔ Reach users on Bing + Yahoo
✔ Improve SEO performance
✔ Get faster indexing
✔ Discover technical errors
✔ Access detailed backlink reports
✔ Free, easy, and beginner-friendly