How to Run Google Ads for Website Traffic

Here is the simplest process to run a Traffic campaign:

Step 1: Log In → Create a New Campaign

• Go to Google Ads
• Click “New Campaign”
• Choose “Website Traffic” as your goal

Step 2: Choose Your Campaign Type

If your main goal is traffic, choose:

• Search Campaign (best for relevant traffic)

   

• Display Campaign (best for wide reach)
• Video Campaign (awareness and traffic)
• Discovery / PMax (broad audience reach)

Recommended for beginners:
Search Campaign

Step 3: Select Your Bidding Strategy

For website traffic, Google allows:

• Maximize Clicks (best for new accounts)
• Manual CPC (full control, but needs experience)

   

If you’re just starting:
Choose Maximize Clicks

Set a Maximum CPC Limit to control cost per click.

Step 4: Set Location, Languages, and Audience

Location

Choose where you want your ads to show:

• Specific city
• Multiple cities
• Country-wise
• Pin-code level targeting

Language

Usually English or local language depending on your audience.

Audience

Not mandatory for search campaigns, but can refine traffic.

Step 5: Add Your Keywords

Keywords decide where your ads appear.

Use:

• Exact match for specific searches
• Phrase match for moderate control
• Broad match (careful) for large traffic

Example keyword types:

• “interior designers in Bangalore” (exact)
• “best interior designers near me” (phrase)
• interior design services (broad)

Tip: Keep 10–20 keywords per ad group for better relevance.

Step 6: Write Compelling Search Ads

Your ad must convince users to click.

Your ad should include:

• Main keyword
• Benefits
• Strong call-to-action
• Your unique selling points

Example Ad:
Headline: Interior Designers in Bangalore | Modern & Affordable
Description: Get Custom Designs, Fast Delivery, and Free Consultation. Visit Our Website to Explore Packages.

Step 7: Add Relevant Ad Assets

Add assets (extensions) to increase clicks:

• Sitelinks
• Callouts
• Structured Snippets
• Images
• Call Extensions

These help improve CTR and quality score.

Step 8: Add the Landing Page URL

Use a page that is:

• Fast loading
• Relevant to your keywords
• Easy to navigate
• Mobile-friendly

If the landing page is poor, even high traffic won’t convert.

Step 9: Launch the Campaign

Once everything is set, click Publish.

Your ads will start showing in:

• 30 minutes (Search)
• 2–6 hours (Display/Video)

Real-Life Example

Example: Running Traffic Ads for a Local Website

Imagine you run “Chennai Home Bakery”, and you want more people to visit your website to explore cake varieties.

You set up a Google Ads Traffic Campaign:

1. Campaign Goal → Website Traffic
2. Campaign Type → Search
3. Bidding → Maximize Clicks
4. Location → Chennai Only
5. Keywords →

    

   • “online cake delivery chennai”
   • “cake shops in chennai”
   • “birthday cake online chennai”

      

6. Ads → Write headlines like:

    

   • “Order Cakes Online in Chennai”
   • “Fresh Cakes Delivered Fast”

      

7. Landing Page →
   Your website’s cake menu page

    

8. Add sitelinks →

    

   • Birthday Cakes
   • Anniversary Cakes
   • Same Day Delivery

Result:

You start getting:

• More website visits
• More menu page views
• More orders from local customers

This is exactly how traffic campaigns deliver fast results.