How to Optimise Header Tags for SEO
1. What Are Header Tags?
Header tags are the titles and subheadings you see on a webpage. They guide both users and search engines to understand what each section is about. When your headers are well-organized and keyword-optimized, your page becomes more readable, user-friendly, and SEO-friendly — which boosts rankings.
Header Tag Levels:
- H1 → Main title of the page
- H2 → Main sections
- H3 → Sub-points under H2
- H4-H6 → Additional nested points (optional)
Example:
H1: Best Digital Marketing Courses
H2: Types of Courses
H3: Online Courses
H3: Offline Courses
2. Use Only One H1 (Your Main Title)
Your H1 tells Google what your page is mainly about.
Use only one, and include your primary keyword naturally.
Example:
H1: How to Optimise Header Tags for SEO
3. Add Keywords Naturally in H2 & H3 Tags
Your subheadings should include related keywords, but they must sound natural and meaningful.
Example:
Bad: Header Tags SEO Optimize Best Tips
Good: How to Use H2 and H3 Tags for Better SEO
4. Maintain a Clear, Logical Structure
Users should be able to read your page like a simple outline. Don’t skip levels (e.g., jumping from H1 to H4).
Correct Structure:
H1 → H2 → H3 → H3 → H2 → H3
Incorrect:
H1 → H4 → H2 → H5
A clean structure improves readability and search engine understanding.
5. Keep Headers Short & Easy to Read
A good header is simple and direct — usually 4–8 words.
Example:
✔ Benefits of Header Tags
✘ Here Are the Many Different Reasons Why Header Tags Matter in SEO Today
6. Make Headers Useful, Not Just Keywords
Your header should tell the reader what they will learn in that section.
Example:
✔ How Header Tags Improve User Experience
✘ User Experience SEO Header Keyword
7. Use Power Words to Increase CTR
Power words make your headers more clickable and interesting.
Examples:
- Best
- Easy
- Step-by-Step
- Proven
- Complete
- Simple Guide
Example Header:
Step-by-Step Guide to Optimising Header Tags
8. Add Questions in Headers (Boosts Featured Snippets)
- What Are Header Tags?
- How Many Header Tags Should You Use?
9. Avoid Keyword Stuffing in Headers
10. Match Header Tags With Search Intent
Your headers should answer what users are searching for.
If the query is “how to optimize header tags,” then your H2s should explain steps, tips, examples, etc.
Example of a Well-Optimised Header Structure
H1: How to Optimise Header Tags for SEO
H2: What Are Header Tags?
H3: Types of Header Tags
H3: Why They Matter for SEO
H2: How to Optimise Your Header Tags
H3: Use One H1 Only
H3: Add Keywords Naturally
H3: Keep Headers Clear and Simple
H2: Common Header Tag Mistakes to Avoid
H3: Keyword Stuffing
H3: Skipping Header Levels
H2: Final Tips for Better SEO Results
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