How to Optimise a Title Tag for SEO
Optimising a title tag is one of the most important steps in on-page SEO. Your title tag is the first thing users see on Google, and it helps search engines understand what your page is about. A well-optimized title tag improves visibility, increases clicks, and sets clear expectations for readers. When done correctly, it can boost your rankings and make your content stand out.
1. Include Your Primary Keyword Naturally
Your main keyword should appear once in the title. This helps Google match your page with the right search queries.
Example:
Keyword → How to Optimise a Title Tag for SEO
Optimized Title → “How to Optimise a Title Tag for SEO (Beginner-Friendly Guide)”
Don’t force the keyword—make it natural.
2. Keep the Length Between 50–60 Characters
Google usually shows only 50–60 characters in search results.
If your title is too long, it will get cut off.
Good Length Example:
“10 Simple Tips to Optimise a Title Tag for SEO”
Short, sharp, and complete.
3. Make It Clear and Easy to Read
Avoid complicated words or confusing sentences.
Your title should instantly tell users what they’ll learn.
Example:
Hard: “Strategies for Maximising SEO-Oriented Meta Title Efficiency”
Simple: “How to Write SEO-Friendly Title Tags”
Clear titles get more clicks.
4. Add a Value Element (What Makes It Worth Reading?)
Give readers a reason to choose your page over others.
You can add elements like:- “Step-by-Step”
- “Beginner Guide”
- “Expert Tips”
- “Fast & Simple”
Example:
“How to Optimise a Title Tag for SEO – Step-by-Step Guide”
5. Avoid Keyword Stuffing
Keyword stuffing makes your title look spammy and reduces CTR.
Bad Example:
“Title Tag SEO | Title Tag SEO Tips | SEO Title Tag Guide”
Good Example:
“How to Optimise a Title Tag for SEO (Simple Tips)”
One keyword = enough.
6. Keep User Intent in Mind
Ask yourself: What is the user trying to learn?
People searching this topic want actionable steps, so your title must match that.
Example:
“7 Best Practices to Optimise a Title Tag for SEO”
It’s clear and matches the user’s intent.
7. Create Curiosity Without Being Clickbait
A good title encourages clicks but stays honest.
Example:
“You’re Writing Title Tags Wrong — Here’s How to Fix Them for SEO”
This grabs attention and still relates to the topic.
8. Add Your Brand Name (Optional but Helpful)
Useful for business websites, not necessary for small blogs.
Example:
“How to Optimise a Title Tag for SEO | YourBrand”
This builds brand trust if your audience already knows you.
Perfect Examples of SEO-Friendly Title Tags
Here are examples written for your topic:
“How to Optimise a Title Tag for SEO (Beginner-Friendly Guide)”
“7 Easy Ways to Write SEO-Optimized Title Tags”
“The Complete Guide to Crafting SEO-Friendly Title Tags”
“Title Tag Optimization: Simple Tips to Boost Your Rankings”
“How to Write Perfect Title Tags for SEO (With Examples)”
These titles are clear, keyword-focused, and user-friendly.