How to Do Keyword Research Using Google Ads Keyword Planner
Google Keyword Planner is one of the best free tools for finding the right keywords for SEO and Google Ads. It helps you discover what people are searching for, how competitive the keyword is, and how much advertisers are paying for it.
Step 1: Open Keyword Planner
Sign in to your Google Ads account → Go to Tools & Settings → Click Keyword Planner under “Planning.”
You will see two main options:
- Discover new keywords
- Get search volume and forecasts
Step 2: Discover New Keywords
Click Discover new keywords → Enter a word or your website URL.
Example:
If you type “digital marketing course”, Keyword Planner gives ideas like:
- digital marketing classes
- online marketing training
- seo course near me
Each keyword shows:
- Monthly search volume
- Co
CPC range (cost per click)
Step 3: Filter & Select the Best Keywords
Choose keywords that are:
✔ High search volume
✔ Medium/low competition
✔ Relevant to your business
✔ Intent-focused (example: “best digital marketing course near me”)
Step 4: Check Search Volume & Forecast
Use Get search volume and forecasts to see:
- Expected clicks
- Expected impressions
- Estimated costs
- Conversion predictions (if set up)
- This helps plan your ad budget.
Real Example
Imagine you run a graphic design course.
You enter a “graphic design course” in Keyword Planner. You discover:
- graphic design training – 10K searches
- design course near me – high intent
- learn graphic design online – growing trend
You shortlist these 3 and use them for your campaign or SEO content.