How to Do an SEO Audit & Download Report
An SEO audit is a process of checking your website to understand what is working, what is broken, and what needs improvement to rank higher on Google. Think of it like a full health check-up for your website. When you audit your site, you find technical issues, content problems, keyword gaps, and speed issues that may stop your site from ranking. Once you fix these errors, your website becomes faster, stronger, and more SEO-friendly.
Below is a simple, easy-to-understand guide on how to do an SEO audit and download a full report.
1. Check Your Website’s Technical Health
Technical SEO shows how strongly your website is built. If the site has technical errors, Google won’t rank it, even if your content is good.
What to check:
- Website loading speed
- Mobile-friendliness
- Indexing issues
- Broken links
- Sitemap and robots.txt
- HTTPS security
Example:
If your website loads in 5 seconds, Google may reduce rankings. Fixing speed can help you load under 2 seconds, improving SEO performance.
2. Analyse Your On-Page SEO
On-page SEO checks how well your pages are optimized for keywords and user experience.
What to check:
- Title tags
- Meta descriptions
- H1–H6 usage
- Keyword placement
- Image alt text
- Internal linking
- URL structure
Example:
If your title is “Digital Marketing Tips,” a better SEO version is:
“Digital Marketing Tips for Beginners – Simple Guide (2025)”
This improves click-through rate and relevancy.
3. Check Your Content Quality
Google ranks content that is helpful, original, and relevant.
What to check:
- Enough word count
- Clear explanations
- Search intent
- Duplicate content
- Thin content
- Outdated content
Example:
A 300-word blog may not rank for a competitive keyword. Updating it to a 1,200-word, detailed guide increases ranking chances.
4. Analyse Your Backlinks
Backlinks show how trustworthy your site is.
What to check:
- Number of backlinks
- Quality of links
- Spammy or toxic links
- Lost or broken backlinks
Example:If your competitor has 120 quality backlinks and you have 15, you need to build more high-authority links to compete.
5. Review Your User Experience (UX)
Google prefers sites that users enjoy.
What to check:
- Easy navigation
- Clean design
- Fast loading
- No annoying pop-ups
- Clear call-to-actions
Example:
If users leave your page in 3 seconds because of confusing design, Google drops your rankings. Improving layout and readability helps keep users longer.
6. Audit Competitor Performance
Competitor analysis helps you understand what they do better.
What to compare:
- Keywords they rank for
- Top-performing pages
- Content structure
- Backlink sources
- Page speed
Example:
If your competitor uses FAQ sections that rank in Google “People Also Ask,” you can add FAQs to your pages too.
7. Use SEO Audit Tools to Generate a Report
The easiest way to do an SEO audit is through automated tools.
Popular tools:
- Ahrefs Site Audit
- SEMrush Site Audit
- Screaming Frog
- Google Search Console
- Ubersuggest Site Audit
- Sitechecker
- GTmetrix
- PageSpeed Insights
These tools scan your website and give a full report.
8. How to Download Your SEO Audit Report
Here is an easy method using SEMrush or Ubersuggest, which most beginners use.
SEMrush Report Download
- Go to Site Audit
- Enter your website URL
- Click Start Audit
- After scanning, click PDF Export
- Choose Full Site Audit Report
- Download
Ubersuggest Report Download
- Enter URL in Site Audit section
- Click Scan Website
- Once done, click Export PDF Report
What the report includes:
- Errors
- Warnings
- Backlinks
- Site speed
- On-page SEO issues
- Health score
- Recommendations
9. What to Do After the SEO Audit
After downloading the report, fix these in order:
High Priority:
- Speed issues
- Indexing problems
- Broken links
- Security issues
- Mobile issues
Medium Priority:
- Missing meta tags
- Duplicate content
- Weak keywords
Low Priority:
- Minor UX improvements
- Small design changes
Example Summary
Imagine your website is a shop.
An SEO audit checks:
- Whether the shop is open (indexing)
- How fast customers can enter (loading speed)
- Whether the products are displayed well (content)
- Whether people recommend your shop (backlinks)
- Whether customers can find what they want (navigation)
Once everything is fixed, more customers (Google traffic) come in.
Conclusion
An SEO audit helps you understand what’s hurting your rankings and what improvements can boost your website performance. By checking technical issues, content quality, on-page SEO, backlinks, and user experience, you can create a stronger website that ranks higher on Google.Downloading an SEO audit report gives you a clear, step-by-step list of what to fix next.