Google Call-Only Ads Campaigns
If your business depends on phone calls like repair services, clinics, consultants, restaurants, home services, or emergency support. then Google Call-Only Ads are one of the most powerful tools you can use.
What Are Google Call-Only Ads?
Google Call-Only Ads are a special type of Search ad designed to generate phone calls instead of website visits. When someone clicks your ad, it directly opens the phone dialer with your number pre-filled.
Perfect for businesses where the primary goal is calls, such as:
- Plumbers
- Electricians
- AC repair services
- Medical clinics
- Lawyers
- Car towing services
- Pest control
- Restaurants
- Local service providers
Instead of a landing page, the ad shows:
- Your business name
- Phone number
- Service description
Call button
Why Use Call-Only Ads?
✔️ High-intent leads
Users who call are usually ready to book or enquire immediately.
✔️ Faster conversions
No website. No forms. Just a direct phone call.
✔️ Great for emergency or urgent services
Example: AC repair, plumbing, towing.
✔️ Works even if you don’t have a website
Only a phone number is enough.
✔️ Easy to track
You can track:
- Number of calls
- Call duration
- Caller actions
How Do Google Call-Only Ads Work?
The workflow is simple:
- User searches for a service
- Your Call-Only Ad appears
- User clicks the ad
- A phone call dialer opens instantly
- The user calls your business
- Google tracks the call as a conversion (if set up)
The entire focus is on generating calls, not clicks or site visits.
How to Set Up Google Call-Only Ads Campaigns
- Sign in to Google Ads and click New campaign.
- Select a goal like Leads or Sales (or choose Create a campaign without a goal’s guidance).
- Choose Search as your campaign type.
- Under “Ways to reach your goal,” select Phone calls.
- Enter your business phone number and country.
- Choose your bidding strategy, such as Maximize conversions or Target CPA.
- Set your daily budget, locations, and languages.
- Add your keywords that match what people search before calling.
Create your Call ad by adding:
- Business name
- Phone number
- Headlines
- Descriptions
- Final URL for verification
Set your ad schedule so ads show only when you can answer calls.
Review everything and click Publish.
Real-Life Example
Example: “QuickFix Plumbers, Bangalore”
Your goal: Get more phone calls from people who need urgent plumbing help.
Your Setup:
- Campaign Type: Search
- Goal: Leads → Calls
- Phone Number: 9876 543 210
- Keywords:
- “plumber near me”
- “urgent plumber bangalore”
- “plumbing service bangalore”
- Bidding: Maximize Conversions
- Location: Bangalore 20km radius
- Call-Only Ad:
Headline: 24/7 Plumber Service | QuickFix
Description: Leakage, Pipe, Tap Repair. Call for Immediate Service. - Tracking: Call reported after 30+ seconds
Result:
You start receiving:
- 15–30 calls per day
- Higher-intent customers
- Faster bookings
No website needed. Pure phone calls.
Best Practices for High-Quality Calls
✔ Use Exact & Phrase match
✔ Add negative keywords
✔ Run ads only during business hours
✔ Track calls longer than 30 seconds
✔ Use clear CTAs like “Call Now”, “Book Now”, “24/7 Support”
✔ Keep ads simple and benefit-driven
✔ Separate branded and non-branded campaigns
Final Notes
Google Call-Only Ads Campaigns are perfect for businesses that want fast, direct, high-quality phone enquiries. They skip the website stage and connect customers to you instantly making them one of the highest-converting ad formats for local and service-based businesses. If getting calls is your main goal, this is the most effective campaign type to run.