Google Ads Price Assets
Google Ads Price Assets allow you to display your product or service prices directly below your search ad. This helps users see your offerings clearly before clicking, making your ad more informative and increasing the chances of getting qualified leads.
In simple words:
Price Assets show a list of your products/services with their prices — right under your ad.
What Are Price Assets?
Price Assets are scrollable price listings that appear below your main ad.
Each item includes:
- Product/Service name
- Short description
- Price
- A clickable link
Users can click the specific item they’re interested in, which sends them directly to that landing page.
Why Price Assets Are Important
✔ Increase click-through rate (CTR)
✔ Provide clear pricing upfront
✔ Attract high-quality, ready-to-buy customers
✔ Make your ad stand out
✔ Improve user trust and transparency
✔ Reduce irrelevant clicks
Price Assets help users decide faster because they already know your price before visiting your site.
Where Price Assets Appear
Price Assets show in Google Search ads on:
- Mobile
- Desktop
They appear as a horizontal list of clickable price cards.
Best Things to List in Price Assets
You can display:
- Course packages
- Service fees
- Product bundles
- Monthly plans
- Consulting rates
- Subscription prices
Anything with a fixed or starting price works well.
Real-Life Example
Imagine you offer digital marketing courses.
Your Price Assets may look like:
- Basic Course – ₹4,999
- Advanced Course – ₹9,999
- SEO Mastery – ₹6,499
- Social Media Course – ₹5,999
Each item is clickable, sending users directly to the respective course page.
This helps users choose faster and increases conversions.