Google Ads Location Targeting
Google Ads Location Targeting helps you show your ads only to people in the specific locations where your customers live. Instead of wasting money on irrelevant regions, you choose the exact city, state, country, or radius you want to target. This helps you get better results at a lower cost.
What Is Location Targeting?
Location targeting allows you to select where your ads should appear based on:
- Country
- State
- City
- PIN code
- Radius (example: 5 km around your store)
Google will show your ad only to people in those selected areas.
Why Location Targeting Is Important
✔ Avoids wasteful ad spend
✔ Reaches customers who can actually buy
✔ Helps local businesses grow faster
✔ Boosts lead quality
✔ Improves campaign performance
Different Types of Location Targeting
1. Country-Level Targeting
Show ads to an entire country.
Best for: Online businesses serving nationwide.
2. State or City Targeting
Show ads only in specific states or cities.
Best for: Local businesses or region-based services.
Example: Targeting only “Bangalore” for a digital marketing course.
3. Radius Targeting
Show ads to people within a selected km range of your location.
Best for: Shops, clinics, salons, restaurants, and local services.
Example: Targeting 5 km around your bakery.
4. Exclusion Targeting
Exclude locations that are not relevant.
Best for: Avoiding low-quality leads.
Simple Real-Life Example
Imagine you own a gym in Chennai. You set your Google Ads location targeting to:
- City: Chennai
- Radius: 3 km around your gym
Now your ads will show only to people living near your gym — increasing the chance of getting memberships without wasting money.