Google Ads Lead Form Assets
Google Ads Lead Form Assets allow users to submit their details (name, phone, email, etc.) directly from the ad without visiting your website. This makes it easy to collect leads quickly, especially on mobile devices.
In simple words:
Lead Form Assets add a built-in form to your ad so customers can contact you instantly.
What Are Lead Form Assets?
Lead Form Assets appear as a button like:
- “Sign Up”
- “Get Quote”
- “Enquire Now”
- “Get Offer”
When users click it, a form pops up inside Google Search, YouTube, or Display. They fill the form → you receive the lead instantly.
Why Lead Form Assets Are Important
✔ Collect leads without a landing page
✔ Perfect for mobile users
✔ Faster conversions
✔ Higher lead volume
✔ Lower cost per lead
✔ Great for businesses without a website
This is one of the best assets for lead generation campaigns.
Where Lead Form Assets Appear
Lead Forms can show on:
- Google Search
- YouTube
- Display Network
- Discovery Ads
- Gmail Ads
This gives you a wider reach than most other asset types.
What You Can Collect in the Form
You can ask for:
- Name
- Phone number
- City
- Business name
- Custom questions
- Appointment request
Choose only what you really need to increase form submissions.
Real-Life Example
Imagine you run a digital marketing course.
Your ad button:
“Get Course Details”
User clicks → A Lead Form opens asking:
- Name
- Phone
They submit → You get the lead instantly inside Google Ads + email + CRM. This helps you contact the student immediately and increase enrollments.
Final Tips
- Keep your form short (2–3 fields)
- Use strong CTA like “Get Free Demo”
- Add a thank-you message + download PDF
- Integrate your CRM for instant follow-up
- Use with Search + YouTube for better reach