Google Ads Image Assets Extensions
Google Ads Image Assets allow you to add attractive images to your Search ads. This makes your ad more visual, more eye-catching, and more clickable—especially on mobile devices.
They help your ad stand out from plain text ads and improve overall performance.
In simple words:
Image Assets add relevant photos to your search ads to grab attention and increase clicks.
What Are Image Assets?
Image Assets are small images displayed next to your Search ad.
These images highlight your product, service, or brand visually.
Examples of Images You Can Add:
- Product photos
- Brand logos
- Service images
- Lifestyle photos
- Before/after images (for beauty, cleaning, fitness, etc.)
Why Image Assets Are Important
✔ Make your ad stand out
✔ Increase click-through rate (CTR)
✔ Show products visually
✔ Build trust through real images
✔ Improve ad quality and performance
Google prefers ads that give users more information—and images do exactly that.
Where Image Assets Appear
Image Assets appear:
- Beside Search ads on mobile
- As small image previews
- Under your headline & description
They appear primarily in mobile Search results, where visuals matter most.
Types of Image Assets
Google supports:
- Square images (1:1 ratio)
- Landscape images (1.91:1 ratio)
You can upload multiple images, and Google will test the best-performing ones.
Real-Life Example
Imagine you run an online cake shop.
Your Search ad headline:
“Order Fresh Cakes Online – Fast Delivery”
Your Image Assets show:
🍰 Red Velvet Cake
🎂 Birthday Cake
🧁 Chocolate Cupcakes