Google Ads Demand Gen Campaign

To set up a Demand Gen campaign:

1. Sign in to Google Ads.
   Go to Campaigns → click + New campaign.
   
   
2. Choose your goal.
   Select Sales, Leads, Website traffic, or choose Create a campaign without a goal’s guidance.
   
   
3. Select “Demand Gen” as your campaign type.
   
   
4. Choose your conversion actions.
   Make sure website and lead tracking are correctly set up.
   
   
5. Set your bidding strategy.
   Choose from:
   
   
   • Maximize conversions
     
     
   • Target CPA
     
     
   • Target ROAS
     
     
   • Maximize clicks (for traffic)
     
     
6. Select your audiences.
   You can use:
   
   
   • Your data segments
     
     
   • Custom segments
     
     
   • Google’s interest and in-market audiences
     
     
   • Lookalike audiences
     
     
7. Add your ad assets.
   Upload:
   
   
   • Images
     
     
   • Videos (horizontal, square, vertical)
     
     
   • Headlines and descriptions
     
     
   • Optional carousel cards
     
     
8. Enter your Final URL and call-to-action.
   
   
9. Set your budget and schedule.
   
   
10. Review your settings and click “Publish.”
    
    

Your Demand Gen campaign will start serving once it finishes the learning period.