Google Ads Callout Assets
Google Ads Callout Assets are short pieces of text that highlight key benefits, features, or offers in your ad. They don’t link to any page — they simply provide extra information to make your ad more attractive and trustworthy.
In simple words:
Callouts help you promote your unique selling points (USPs) in just a few words.
What Are Callout Assets?
Callouts are short descriptive phrases shown under your main ad text.
Examples of callouts:
- Free Shipping
- 24/7 Support
- Money-Back Guarantee
- Certified Trainers
- No Hidden Charges
- Fast Delivery
These small details help convince users to click your ad.
Why Callout Assets Are Important
- Make your ad stand out
- Highlight benefits quickly
- Increase trust
- Improve click-through rate (CTR)
- Show what makes your business unique
- No extra cost — completely free to add
Callouts help your ad deliver more value without increasing your budget.
Where Callouts Appear
Callouts appear:
- Under the main Google Search ad text
- As short bullet-like phrases
- Visible on both mobile and desktop
They do not appear in Display or YouTube campaigns only Search.
Best Callouts You Can Use
Choose callouts that build trust or highlight value:
- Free Consultation
- EMI Available
- ISO Certified
- 100% Placement Assistance
- Affordable Pricing
- Limited-Time Offer
- Same-Day Delivery
- Expert Support
Keep them short and benefit-focused.
Real-Life Example
Imagine you run a digital marketing institute.
Your callouts might be:
- 100% Placement Support
- Real-Time Projects
- Industry Expert Trainers
- Free Demo Class
These extra phrases help convince users that your course is worth checking out.