Google Ads Call Assets
Google Ads Call Assets (previously called Call Extensions) allow you to add your business phone number directly to your Search ads. This makes it easy for customers to call you instantly—especially from mobile devices.
In simple words:
Call Assets help people call your business straight from your ad, without visiting your website.
What Are Call Assets?
Call Assets add a clickable phone number to your ad. On mobile, users see a “Call” button, and on desktop, the number appears below your ad.
Example:
If someone searches “plumber near me,” they can tap “Call Now” and reach you instantly.
Why Call Assets Are Important
✔ Increase phone enquiries
✔ Best for local businesses
✔ Faster conversions than website visits
✔ Builds trust with users
✔ Improves ad visibility & CTR
✔ Great for service-based industries
If your business depends on phone calls, this asset is extremely powerful.
Where Call Assets Appear
Call Assets appear in Google Search ads only:
- As a clickable phone number
- As a “Call Now” button on mobile
- Sometimes replacing the headline in call-only ads
They don’t appear in Display or YouTube campaigns.
Best Use Cases for Call Assets
- Hospitals/Clinics
- Plumbing/Electricians
- Restaurants & Food Delivery
- Salons & Spas
- Local Service Providers
- Real Estate
- Training Institutes
- E-commerce customer support
Any business needing instant leads can benefit from Call Assets.
Real-Life Example
Imagine you run a home cleaning service.
Your ad headline:
“Professional Home Cleaning – Book Now”
Your Call Asset shows:
Call: 98765 43210
Now users searching “home cleaning near me” can tap the button and call instantly—no website needed. This brings faster, high-quality leads.