Google Ads Business Name & Logo Assets
Google Ads Business Name & Logo Assets allow you to display your brand name and company logo directly in your Search ads. This makes your ads look more professional, trustworthy, and visually branded — just like big company ads.
In simple words:
These assets help users instantly recognize your brand while viewing your ad.
What Are Business Name & Logo Assets?
Business Name Asset
This shows your brand or company name at the top of your ad.
Example: “Digital Academy Pro”
Logo Asset
This displays your brand logo beside your ad, giving your Search ad a clean, branded look.
Together, they help users trust your ad more and improve brand recall.
Why Business Name & Logo Assets Are Important
✔ Builds trust and credibility
✔ Makes your ad look more professional
✔ Increases click-through rate (CTR)
✔ Helps users identify your brand instantly
✔ Improves overall ad appearance
✔ Essential for businesses focusing on branding
This is especially useful when competing with multiple advertisers.
Where These Assets Appear
Business Name and Logo Assets appear in:
- Google Search ads (mobile + desktop)
- Responsive Search Ads
- Performance Max campaigns
They add visual branding to your normal text ads.
Logo Requirements
Google recommends:
- Square logo (1:1 ratio)
- High-quality (minimum 128×128 px)
- No text-only logos (if possible)
- No borders or heavy backgrounds
Clear, clean logos perform best.
Real-Life Example
Imagine you run a graphic design institute.
Your ad might show:
Business Name: Creative Design School
Logo: Your brand’s round icon
Your Search ad becomes more branded, helping people recognize and trust you faster.
When users see a familiar logo, they are more likely to click and enquire.
Final Tips
- Use a clean, simple logo
- Ensure your business name matches your official brand
- Upload multiple logo variations for better testing
- Keep branding consistent across all campaigns
- Combine with other assets like sitelinks and callouts for better results