Google Ads App Assets
Google Ads App Assets allow you to attach your mobile app (Android or iOS) directly to your Search ads. This helps users download your app instantly without visiting your website. It is one of the best options for businesses that want to increase app installs or promote app usage.
In simple words:
App Assets add an “Install” button to your Google ad, making app downloads faster and easier.
What Are App Assets?
App Assets show:
- Your app name
- App icon
- App store rating
- “Install” button
When users click, they go directly to the Google Play Store or Apple App Store.
Best for:
✔ App installs
✔ App promotions
✔ Increasing active users
✔ E-commerce apps, food apps, service apps, etc.
Why App Assets Are Important
✔ Increase app downloads directly from search
✔ Make your ad more engaging
✔ Improve visibility with app icons
✔ Reduce steps for users
✔ Work well for mobile-focused businesses
✔ Improve click-through rate (CTR)
If your business relies on app usage, this asset is very powerful.
Where App Assets Appear
App Assets appear in Google Search ads on:
- Mobile
- Desktop
Users see an “Install” or “Download” button beside your ad.
How App Assets Work
- You link your app (Android/iOS) inside Google Ads
- Google detects the user’s device
- If the user is on Android → Play Store link appears
- If the user is on iPhone → App Store link appears
- User clicks → App installs immediately
Google automatically shows the correct app store.
Real-Life Example
Imagine you run a food delivery app.
Your Ad Headline:
“Order Food Online – Fast Delivery”
With App Asset, users also see:
Install App
4.5 Rating
A hungry user clicks “Install” and downloads your app instantly.
This helps you get more app users at a lower cost.
Final Tips
- Upload both Android & iOS app links
- Use app assets for all mobile-heavy industries
- Track app installs inside Google Ads
- Combine with App Campaigns for better results
- Use strong CTAs like “Install Now” or “Get the App”