Google Ads Affiliate Location Assets
Google Ads Affiliate Location Assets help businesses show nearby retail stores or partner outlets where their products are available. This is especially useful for brands that sell through distributors, supermarkets, showrooms, or franchise partners.
In simple words:
Affiliate Location Assets show users the nearest store where they can buy your product even if you don’t own that store.
What Are Affiliate Location Assets?
These assets display:
- The nearest partner store
- Store address
- Distance from the user
- Store hours
- A map pin
- A “Directions” button
Your search ad becomes more powerful because customers instantly know where to buy the product offline.
Who Should Use Affiliate Location Assets?
- Electronics brands (Samsung, LG, Sony)
- Automotive brands (Honda, Suzuki)
- FMCG brands (Coke, Pepsi, Nestlé)
- Beauty brands (L’Oréal, Lakmé)
- Clothing & footwear brands
- Consumer products sold at supermarkets
Why Affiliate Location Assets Are Important
✔ Increase offline sales
✔ Help customers find your products easily
✔ Improve ad visibility
✔ Boost store visits and enquiries
✔ Build trust through location details
✔ Perfect for businesses with multiple distributors
This is extremely useful for brands targeting both online + offline customers.
Real-Life Example
Imagine you are advertising a new Samsung smartphone.
Your Search ad shows:
“Buy the Latest Samsung Phone”
Below it, the Affiliate Location Asset appears:
- Available at Croma – 1.2 km away
- Available at Reliance Digital – 3 km
- Available at Vijay Sales – 5 km
Users can click Directions and walk into the store immediately.
This increases offline sales, even if the user never visits your website.
Final Tips
- Only use if your products sell in partner stores
- Connect your Google Business Profile (if needed)
- Ensure store information is accurate
- Use with location targeting for best results
- Combine with call assets and price assets for maximum impact