Bing Phone Call to My Business Ads
Bing Phone Call Ads are designed to drive direct phone calls to your business using Microsoft Advertising.
These ads are perfect for businesses where calls are the main source of leads—like clinics, service providers, consultants, and local shops.
What Are Bing Phone Call Ads?
Bing Phone Call Ads allow users to:
- See your phone number directly in the ad
- Click the number to call your business instantly
In simple words:
Instead of visiting your website, customers call you directly from the ad.
Where Do Bing Phone Call Ads Appear?
These ads appear on:
- Bing Search results
- Microsoft partner networks
- Mobile & desktop devices
They usually show:
- Business name
- Call button
- Phone number
- Ad text (headlines & descriptions)
Who Should Use Phone Call Ads?
Bing Phone Call Ads are best for:
- Local service businesses
- Doctors, clinics & hospitals
- Salons & spas
- Repair & maintenance services
- Consultants & agencies
- Emergency services
If calls = conversions, these ads are ideal.
How Bing Phone Call Ads Work (Simple Flow)
- User searches on Bing
(Example: plumber near me) - Bing shows ads with call option
- User clicks Call
- Phone rings at your business
- Lead is generated
No website visit required.
Requirements to Run Bing Phone Call Ads
Before setting up, ensure:
- You have a working business phone number
- Call extensions are enabled
- Conversion tracking (optional but recommended)
- Ads run during business hours
Step-by-Step: How to Set Up Bing Phone Call Ads
Step 1: Create a Search Campaign
- Log in to Microsoft Advertising
- Choose Search Campaign
- Goal: Leads or Website visits
Step 2: Set Location & Schedule
- Target your service area (city / radius)
- Schedule ads during working hours only
Avoid running call ads when no one can answer.
Step 3: Add Call Extension
- Go to Ad Extensions
- Select Call Extension
- Enter your business phone number
- Choose device preference (mobile recommended)
Step 4: Enable Call Reporting
- Turn on call tracking
- Set minimum call duration (example: 30 seconds)
Helps measure real leads.
Step 5: Write Call-Focused Ad Copy
Example Headlines:
- Call Our Local Plumbing Experts
- Speak to a Professional Today
- 24/7 Emergency Plumbing Service
Example Description:
- Get fast, reliable plumbing service. Call now for immediate assistance.
Use strong call-to-action words:
- Call now
- Speak to an expert
- Book via phone
- Get instant help
Step 6: Launch & Monitor
- Review settings
- Launch campaign
- Monitor calls, call duration & cost
Real-Life Example
Example: AC Repair Service
Setup:
- Keywords: ac repair near me
- Call extension enabled
- Ads run from 9 AM – 8 PM
Result:
- Fewer clicks
- More direct calls
- Higher lead quality
- Better ROI than website traffic ads
Key Metrics to Track for Call Ads
Track these to judge success:
- Number of calls
- Call duration
- Cost per call
- Call conversion rate
- Time of day performance
Best Practices for Bing Phone Call Ads
- Use call ads only during business hours
- Add call extensions at campaign level
- Use local keywords (“near me”, city name)
- Answer calls quickly (missed calls = lost leads)
- Combine with location extensions for trust
Common Mistakes to Avoid ❌
- Running call ads 24/7
- No one answering the phone
- Wrong or inactive phone number
- Generic ad copy without call intent
- Not tracking call performance