Bing Visits to My Business Location Ads
Bing Visits to My Business Location Ads are designed to drive real customers to your physical store or office using location-based advertising in Microsoft Advertising.
These ads help nearby users find your business on Bing Search and Bing Maps, making them perfect for local businesses that depend on walk-ins and visits.
What Are “Visits to My Business Location” Ads?
These are location-focused ads that:
- Show your business address, map, and directions
- Appear when users search nearby services
- Encourage users to visit your physical location
In simple words:
These ads help people find and visit your shop, office, or store.
Where Do These Ads Appear?
Bing business location ads appear on:
- Bing Search results
- Bing Maps
- Microsoft partner networks
They usually show:
- Business name
- Address
- Distance (example: 1.2 km away)
Call or directions option
Who Should Use These Ads?
Visits to My Business Location ads are best for:
- Retail stores
- Restaurants & cafés
- Clinics & hospitals
- Salons & spas
- Showrooms
- Local service offices
If your business has a physical address, these ads are highly effective.
How Bing Location Ads Work (Simple Flow)
- User searches on Bing
(Example: dentist near me) - Bing checks nearby businesses
- Your location-enabled ad appears
- User clicks Directions or Call
- Customer visits your business
The goal is offline foot traffic, not just clicks.
Requirements to Run Bing Business Location Ads
Before setting up, make sure you have:
- A verified business location
- Correct address and phone number
- Location or call extensions enabled
- Local targeting enabled in campaign
How to Set Up Visits to Business Location Ads in Bing
Step 1: Create a Search Campaign
- Choose Search Ads campaign
- Goal: Website visits or Local visits
Step 2: Enable Location Targeting
- Target city, area, or radius around your business
- Example: 5–10 km radius
Step 3: Add Location Extension
- Go to Ad Extensions
- Add Location Extension
- Enter your business address correctly
This is mandatory for location ads.
Step 4: Add Call Extension (Recommended )
- Allow users to call directly from the ad
- Increases walk-in conversions
Step 5: Write Local-Focused Ad Copy
Example Headlines:
- Dental Clinic Near You
- Visit Our Chennai Clinic
- Trusted Local Dental Care
Example Description:
- Get expert dental care near you. Visit our clinic today for consultation.
Step 6: Launch & Monitor Campaign
- Check clicks, calls, and direction requests
Optimize keywords and bids
Real-Life Example
Example: Local Restaurant
Setup:
- Location targeting: 5 km radius
- Location & call extensions enabled
- Keywords: restaurant near me, family restaurant
Result:
- Increased map searches
- More direction requests
- Higher dine-in customers
Key Metrics to Track for Location Ads
Track these performance signals:
- Clicks
- Call clicks
- Direction requests
- CTR
- Location-based impressions
These show real local intent.
Best Practices for Better Store Visits
- Use tight radius targeting
- Add clear address & phone number
- Run ads during business hours
- Use local keywords (“near me”, city name)
Combine with promotions (offers)
Common Mistakes to Avoid ❌
- Wrong or outdated address
- Targeting too wide location
- Running ads outside business hours
- No call or location extension
- Generic ad copy without local intent
Bing Location Ads vs Google Local Ads (Quick Note)
- Bing Ads have less competition
- Lower CPC for local searches
- Strong desktop & business-user traffic
- Great complement to Google Ads.