How to Set Up Google Analytics in Tamil – Step by Step Guide ?
Setting up Google Analytics (GA4) is essential to understand who visits your website, where they come from, and what actions they take.
What Is Google Analytics (GA4)?
Google Analytics is a free Google tool that helps you:
- Track website visitors
- Measure traffic sources
- Understand user behaviour
- Track conversions (leads, sales, clicks)
In simple words:
Google Analytics tells you how people use your website.
What You Need Before Setup
Before starting, make sure you have:
- A live website
- A Google (Gmail) account
- Access to website backend / WordPress / Google Tag Manager
Step 1: Go to Google Analytics
- Visit https://analytics.google.com
- Log in with your Google account
- Click Start measuring
- Account Name: (Example: My Business Analytics)
- Account Data Sharing: Keep default settings
- Click Next
One account can contain multiple websites.
Step 3: Create a GA4 Property
- Property Name: (Your website name)
- Time Zone: Select correctly (cannot change later)
- Currency: Choose your business currency
- Click Next
Choose time zone & currency carefully.
Step 4: Enter Business Details
- Industry category (choose closest match)
- Business size
- Select how you plan to use Google Analytics
- Click Create
- Accept terms & conditions
GA4 property is now created.
Step 5: Set Up Data Stream (Website)
- Choose Web
- Enter your website URL (https://example.com)
- Enter stream name
- Click Create stream
This generates your Measurement ID (G-XXXXXXX).
Step 6: Install Google Analytics Tracking Code
You have two common methods:
Method 1: Install via Website Code (Manual)
- Copy the GA4 tracking code
- Paste it inside the <head> section of every page
Best for developers or static websites.
Method 2: Install via Google Tag Manager (Recommended )
- Open Google Tag Manager
- Create a new GA4 Configuration tag
- Paste Measurement ID
- Trigger: All Pages
- Publish container
Cleaner, flexible, and future-proof.
Step 7: Verify Google Analytics Is Working
- Open Reports → Realtime
- Visit your website in a new tab
- If you see active users → Setup is successful
Step 8: Enable Enhanced Measurement (Important)
GA4 automatically tracks:
- Page views
- Scrolls
- Outbound clicks
- File downloads
- Video engagement
Make sure Enhanced Measurement is ON.
Step 9: Set Up Conversions (Optional but Important)
Examples:
- Form submissions
- Button clicks
- Purchases
- Phone number clicks
Mark important events as Conversions inside GA4.
Real-Life Example
Example: Service Business Website
After GA4 setup:
- Owner sees traffic from Google Search
- Finds most users visit from mobile
- Tracks contact form submissions
- Improves landing page
Result: More leads with better decisions
Common Mistakes to Avoid ❌
- Not installing tracking code correctly
- Wrong time zone or currency
- Not checking real-time report
- Forgetting to set conversions
- Multiple GA tags causing duplicate data