How to Create Google My Business Posts for Events and Offers in Tamil?
Google Business Profile (formerly Google My Business) Posts allow you to publish events, offers, and updates directly on your business listing in Google Search and Google Maps.
These posts help you attract attention, drive actions, and improve local engagement without spending on ads.
What Are Google My Business Posts?
Google My Business Posts are short updates that appear on your business profile.
They are visible when users:
- Search for your business name
- Find your business on Google Maps
In simple words:
They work like mini-ads on your Google listing.
Why Use Event & Offer Posts?
Creating Event and Offer posts helps you:
- Promote discounts and deals
- Announce upcoming events
- Increase calls, clicks, and visits
- Improve profile activity (local SEO signal)
- Stand out from competitors
Types of Google My Business Posts (Important)
1. What’s New
- General updates
- Announcements
- Blog or news updates
2. Event Posts
- Business events
- Webinars
- Store openings
- Workshops
3. Offer Posts
- Discounts
- Limited-time deals
- Seasonal offers
- Special promotions
This guide focuses on Events & Offers.
How to Create Google My Business Event Posts
Step 1: Log In to Google Business Profile
- Go to https://www.google.com/business
- Sign in and select your business
Step 2: Go to the Posts Section
- Click Add update
- Choose Event
Step 3: Enter Event Details
Fill in:
- Event Title (clear & short)
Example: Free Digital Marketing Workshop - Start Date & End Date
- Event Description
(What, when, where, and why attend) - Image (recommended)
Step 4: Add Call-to-Action (CTA)
Choose a CTA like:
- Learn more
- Register
- Sign up
- Call now
Step 5: Publish
- Review details
- Click Publish
Event post goes live immediately.
How to Create Google My Business Offer Posts
Step 1: Choose “Offer” Post Type
- Click Add update
- Select Offer
Step 2: Add Offer Details
Fill in:
- Offer Title
Example: 20% Off AC Service - Start & End Date
- Offer Description
- Coupon Code (optional)
- Terms & Conditions (optional)
Step 3: Add CTA Button
Popular CTA options:
- Call now
- Get offer
- Book now
- Order online
Step 4: Publish the Offer
- Click Publish
Offer posts remain visible until the end date.
Real-Life Example
Example: Local Restaurant
Offer Post:
- Title: Flat 30% Off on Dinner
- Duration: 1–7 July
- CTA: Call now
Event Post:
- Title: Live Music Night
- Date: Saturday, 7 PM
Result:
- Increased table bookings
- More calls from Google Maps
- Higher customer engagement
Best Practices for Event & Offer Posts
- Use high-quality images
- Keep titles short and clear
- Add a strong CTA
- Avoid keyword stuffing
- Post regularly (1 post per week recommended)
- Remove expired offers
Common Mistakes to Avoid ❌
- Posting without images
- Very long descriptions
- Expired offers left active
- No CTA button
- Posting once and forgetting
How Long Do Posts Stay Visible?
- Event posts: Visible until the event end date
- Offer posts: Visible until the offer expires
- What’s New posts: Visible for 7 days