How to Create an MCC (Manager) Account in Google Ads
A Google Ads MCC account (now officially called a Manager Account) lets you manage multiple Google Ads accounts from one place.
It’s ideal for agencies, consultants, and businesses handling more than one ad account.
What Is an MCC (Manager) Account in Google Ads?
An MCC (Manager Account) is a master account inside Google Ads that allows you to:
- Manage multiple ad accounts under one login
- Switch between accounts easily
- Control user access centrally
- View combined performance reports
In simple words:
One dashboard to manage many Google Ads accounts.
Who Should Use an MCC Account?
An MCC account is best for:
- Digital marketing agencies
- Freelancers managing multiple clients
- Businesses with multiple brands or locations
- Large teams handling several ad accounts
If you manage only one account, you don’t need an MCC.
How to Create an MCC Account in Google Ads
Step 1: Visit the Manager Account Page
- Go to: ads.google.com/home/tools/manager-accounts
- Click Create a manager account
Step 2: Sign In With Google Account
- Use a business email ID
- Avoid using personal or shared emails
Step 3: Enter Manager Account Details
Fill in:
- Account name (Agency name or company name)
- Primary use (Managing accounts for clients / own business)
- Country
- Time zone (cannot be changed later)
- Currency (cannot be changed later)
Choose time zone and currency carefully.
Step 4: Submit & Create Account
- Click Submit
- Your MCC (Manager Account) is now created
You’ll see the Manager dashboard.
How to Find Your MCC Account ID
- Look at the top-right corner of the dashboard
- You’ll see a 10-digit Manager ID
This ID is used to link other Google Ads accounts.
How to Link an Existing Google Ads Account to MCC
Option 1: Request Access (Recommended)
- Go to Accounts > Sub-accounts
- Click +
- Enter the client’s Google Ads Account ID
- Send link request
- Client accepts the request
Option 2: Create a New Account Under MCC
- Click +
- Select Create new account
- Enter business details
- Account is automatically linked
Real-Life Example
Example: Digital Marketing Agency
Scenario:
Agency manages ads for 10 clients
Each client has a separate Google Ads account
With MCC Account:
- One login for all accounts
- Central billing view
- Easy user access control
- Faster campaign management
Result:
- Time saved
- Fewer errors
- Better account organization
Key Benefits of Using an MCC Account
- Centralized account management
- Easy switching between accounts
- Better user access control
- Consolidated performance reporting
- Scalable for future growth
Common Mistakes to Avoid
❌ Creating MCC for a single account
❌ Choosing wrong time zone or currency
❌ Giving admin access to everyone
❌ Not labeling accounts properly
Best Practices for MCC Accounts
- Use clear naming conventions
- Group accounts by client or region
- Limit admin access
- Review linked accounts regularly
- Use manager-level reports wisely