Local Store Visits & Promotions Google Ads
If you run a physical store like a showroom, retail shop, clinic, restaurant, salon, or any location-based business Google Ads offers a powerful campaign type called Local Store Visits & Promotions. This campaign helps you bring more walk-ins, local customers, and in-store purchases using ads that appear across Google Search, Maps, YouTube, and the Display Network.
What Is a Local Store Visits & Promotions Campaign?
A Local Store Visits & Promotions Campaign is a Google Ads campaign designed to bring more customers to your physical shop. It promotes your store location, offers, and deals to people near you.
Your ads appear on:
- Google Search
- Google Maps
- YouTube
- Display Network
- Discover feed
This campaign is perfect for businesses that rely on in-person visits, such as:
- Restaurants & cafés
- Supermarkets
- Clinics & hospitals
- Retail shops
- Car service centers
- Beauty salons
- Gyms
- Jewellery stores
- Electronics showrooms
- Furniture shops
Why Use Local Store Visits & Promotions?
✔ Drive More Foot Traffic
Encourages people nearby to visit your shop.
✔ Ads Show on Google Maps
Customers see:
- Directions
- Opening hours
- Ratings
- Contact
- Offers
✔ Highlight Promotions & Offers
You can promote discounts, new launches, or seasonal deals.
✔ Perfect for Local Awareness
People near your store can see your ads instantly.
✔ Works Without a Website
Google Business Profile is enough.
✔ Boost Calls & Route Directions
People tap:
- “Call”
- “Directions”
- “Visit Website”
How Local Store Visits Campaign Works
Here’s how Google delivers your ad:
- User searches nearby
Example: “salon near me”, “mobile shop”, “best café nearby” - Google shows your ad on:
- Maps listings
- Search
- YouTube feed
- Display banners
- Users click:
- “Call”
- “Get Directions”
- “Visit Store”
- “See Offers”
- Google tracks the actions and attributes store visits using signals like:
- Device location
- Click history
- Google Maps activity
- You get more walk-ins & in-store sales.
Key Features of Local Store Visits & Promotions
1. Location-Based Targeting
Reach people within a:
- City
- Area
- Pin code
- Radius around your store
2. Google Maps Ads
Your store appears on Maps with a promotion label.
3. Store Promotion Cards
Show your latest offers, discounts, coupons.
4. Business Profile Integration
Ads use your:
- Reviews
- Ratings
- Photos
- Business hours
5. Action-Focused Buttons
- Call
- Directions
- Order
- Visit website
- Book
How to Set Up a Local Store Visits & Promotions Campaign
Step 1: Link Google Business Profile (GBP)
Your store must have a verified Google Business Profile.
Step 2: Create a New Campaign
- Go to Google Ads
- Click New Campaign
- Choose Local Store Visits & Promotions
Step 3: Select Your Goal
- Store visits
- Local promotion
- Calls
- Location actions
Step 4: Select Store Locations
Choose which branches or store addresses to promote.
Step 5: Add Ad Assets
Your ads need:
- Headlines
- Descriptions
- Images
- Logos
- Promotion extensions
- Call buttons
Step 6: Set Budget & Bidding
Common strategies:
- Maximize Store Visits
- Maximize Conversions
- Target CPA (after enough data)
Step 7: Select Target Radius
Common examples:
- 5 km
- 10 km
- 15 km
- Custom pin code targeting
Step 8: Launch Campaign
Your ads will appear on Maps, Search, Display, and YouTube to people around your store.
Real-Life Example
Example: “FreshMart Organic Store – Pune”
Goal: Get more walk-ins for a weekend discount offer.
Setup:
- Campaign Type: Local Store Visits & Promotions
- Locations Selected: FreshMart Pune – Kothrud branch
- Target Radius: 8 km
- Ad Assets:
- Headline: Fresh Organic Groceries Near You
- Offer: Weekend 20% Discount!
- Description: “Visit today for fresh veggies, fruits, and organic packs.”
- Image: Store photos
- Bidding: Maximize Store Visits
- Placements:
- Google Maps (top listing)
- Search
- YouTube feed
- Display network
Result:
- 200+ direction requests
- More calls asking for store timings
- Higher weekend walk-ins
- Increased in-store sales
This is exactly how physical businesses grow using Local ads.
Best Practices for Local Store Campaigns
✔ Use high-quality store photos
✔ Add promotions & discount offers
✔ Keep radius small for accuracy
✔ Use strong CTAs like “Visit Today”, “Get Directions”, “In-Store Offer”
✔ Maintain your Google Business Profile regularly
✔ Encourage customers to leave reviews
✔ Run ads during store hours
✔ Add location extensions & call extensions