Google Ads Location Assets
number, and distance to your store directly within your search ads. This helps nearby customers find your physical location easily and encourages more store visits.
In simple words:
Location Assets show your shop’s address under your ad so users can visit you in person.
What Are Location Assets?
Location Assets display:
- Your business name
- Store address
- Distance from the user
- Opening hours
- A clickable “Directions” link
- A map pin
These details make your ad more trustworthy and visible.
Why Location Assets Are Important
✔ Drive more store visits
✔ Build trust with real location details
✔ Improve local SEO + Google Ads performance
✔ Increase click-through rate (CTR)
✔ Help users find you quickly
✔ Boosts foot traffic for offline businesses
This is very powerful for local shops and service providers.
Who Should Use Location Assets?
Great for businesses that rely on walk-ins, such as:
- Restaurants & cafés
- Salons & spas
- Clinics & hospitals
- Retail stores
- Gyms & fitness centers
- Auto service centers
- Real estate offices
- Coaching centers
Any physical business location can benefit.
How Location Assets Work
- You link your Google Business Profile to your Google Ads account.
- Google automatically shows your location in Search ads.
- Users see your address + distance + map link.
- They can click “Directions” to navigate to your store.
Real-Life Example
Imagine you run a salon in Chennai.
Your ad headline:
“Best Salon in Chennai – Affordable Prices”
Your Location Asset shows:
Anna Nagar – 1.5 km away
Open until 9 PM
Directions
People nearby can click Directions and walk to your salon immediately — giving you instant, high-quality customers.
Final Tips
- Keep your Google Business Profile updated
- Add correct phone number & business hours
- Use local keywords to improve relevance
- Combine with Call Assets for more enquiries
- Enable location reporting for insights