Google Ads Promotion Assets
Google Ads Promotion Assets allow you to display special offers, discounts, and deals directly in your search ads. They make your ad stand out by showing price cuts, seasonal offers, or limited-time discounts — attracting users who are ready to buy.
In simple words:
Promotion Assets highlight your best offers (like 20% OFF) right below your ad to boost clicks and sales.
What Are Promotion Assets?
Promotion Assets appear as a small tag icon with your discount or offer written next to it.
They directly tell customers, “You’re getting a deal!”
Examples of promotions:
- 20% OFF
- Flat ₹500 OFF
- Buy 1 Get 1 Free
- Festive Sale
- New Year Offer
- Limited-Time Discount
Why Promotion Assets Are Important
✔ Grab attention instantly
✔ Increase click-through rate (CTR)
✔ Help users choose your ad over competitors
✔ Highlight deals without changing your main ad text
✔ Improve conversions (because users love discounts)
Promotion assets work extremely well during festivals or special events.
Where Promotion Assets Appear
Promotion Assets appear in Search ads on:
- Desktop
- Mobile
You’ll see a highlighted discount label under the ad text.
Types of Promotions You Can Add
Google allows different promotion formats:
1. Percentage Discount
Example:20% OFF on Courses
2. Money Discount
Example:₹1,000 OFF on First Purchase
3. “Up To” Discounts
Example:Up to 50% OFF
4. Seasonal Promotions
Google gives preset seasons like:
- New Year
- Diwali Sale
- Black Friday
- Christmas
- Back to School
Seasonal promotions get extra visibility.
Real-Life Example
Imagine you run an online digital marketing course.
Your promotion asset could show:
🎉 Flat 30% OFF – Limited Seats
This appears right under your ad headline.
Result?
More people click your ad because they feel they’re getting a special offer.