Google Ads Structured Snippet Assets
Google Ads Structured Snippet Assets allow you to highlight specific features, categories, or services your business offers. Unlike sitelinks, structured snippets do not link to any page — they simply provide extra information to help users understand what you offer.
In simple words:
Structured Snippets show a list of your key offerings in a clean, organized way under your ad.
What Are Structured Snippet Assets?
Structured Snippets appear as a header + list of items under your main Search ad.
Example:
Header: Services
- SEO
- PPC
- Web Design
- Content Marketing
These snippets help users quickly understand your service range.
Why Structured Snippets Are Important
✔ Make your ad more detailed and trustworthy
✔ Highlight what your business offers
✔ Improve click-through rate (CTR)
✔ Increase user confidence
✔ Add more depth to your ad without extra cost
They help you stand out from other ads that only show basic text.
Common Structured Snippet Headers
Google provides predefined headers such as:
- Services
- Types
- Courses
- Destinations
- Styles
- Amenities
- Brands
- Models
- Features
- Categories
You choose the header and then list relevant items.
Best Examples of Structured Snippets
For a Training Institute
Header: Courses
- SEO
- Google Ads
- Social Media
- Graphic Design
For a Spa
Header: Services
- Body Massage
- Facial
- Manicure
- Pedicure
For an E-commerce Store
Header: Brands
- Nike
- Adidas
- Puma
Real-Life Example
Imagine you run a digital marketing academy.
Your ad headline:
“Digital Marketing Course – Enroll Today”
Your Structured Snippet:
Header: Course Modules
- SEO Basics
- Google Ads
- SMM
- Email Marketing
Users instantly know what’s included in your course — increasing trust and improving conversions.