Google Ads Sitelink Assets
Sitelink Assets are extra clickable links that appear below your main Google Search ad. They help users explore more pages on your website and make your ad bigger, more detailed, and more attractive.
In simple words:
Sitelinks give users more options to click — which increases your chances of getting leads or sales.
What Are Sitelink Assets?
Sitelink Assets are additional links such as “Pricing,” “About Us,” “Contact,” “Courses,” etc., shown under your main ad. Each link leads to a different page on your website.
Example of a Sitelink:
- Digital Marketing Course
- Fees & Syllabus
- Online Demo Class
- Student Reviews
Users can click any of them based on their interest.
Why Sitelink Assets Are Important
- Make your ad bigger and more noticeable
- Improve click-through rate (CTR)
- Highlight multiple offers or services
- Direct users to specific pages
- Increase conversions
- Improve Quality Score
- Google rewards ads that provide more value and sitelinks do exactly that.
Where Sitelinks Are Shown
Sitelinks appear:
- Below the main Search ad
- On mobile (as carousel or stacked links)
- On desktop (as multiple blue links)
They do not appear in Display or YouTube campaigns — only Search.
Best Pages to Use as Sitelinks
You can add links like:
- About Us
- Features
- Pricing
- Contact
- Services
- FAQs
- Testimonials
- Offers Page
Pick pages most helpful to your customers.
Real-Life Example
Imagine you run a digital marketing training institute.
Your main ad headline:
“Best Digital Marketing Course – Enroll Now”
Your Sitelink Assets could be:
- Course Syllabus
- Fees & Offers
- Free Demo Class
- Student Reviews