Types of Google Ads Campaigns
Google Ads offers different campaign types to help businesses reach customers across Search, YouTube, websites, apps, and more. Each campaign type serves a different purpose, so choosing the right one helps you get better results at a lower cost.
1. Search Campaigns
These are text ads that appear on Google search results when someone searches for keywords related to your business.
Best for: Leads, sales, website traffic
Example: Searching “best cake shop near me” shows a text ad for a local bakery.
2. Display Campaigns
These are image ads shown on websites, apps, and across Google’s Display Network.
Best for: Brand awareness, remarketing
Example: Seeing a banner ad for shoes while reading a blog.
3. Video Campaigns
These ads appear on YouTube before, during, or after videos.
Best for: Brand awareness, product demos
Example: A 15-second ad promoting a new smartphone.
4. Shopping Campaigns
Product-based ads showing images, prices, and ratings directly in Google search.
Best for: E-commerce stores
Example: A search for “running shoes” displays shoe ads with images and prices.
5. App Campaigns
Promote your Android or iOS app across Google Play, YouTube, Search, and Display.
Best for: App installs and in-app actions
Example: A gaming app ad shown inside another app.
6. Performance Max Campaigns
A single AI-driven campaign that runs across all Google channels automatically.
Best for: Businesses wanting more conversions with minimal manual work
Example: Google finds customers across Search, Maps, Display, and YouTube using AI.
Short Real Example
If you run an online clothing store:
- Use Search Ads to target buyers searching for “buy dresses online”
- Use Display Ads to retarget website visitors
- Use Shopping Ads to show product photos in Google
- Use Performance Max to get more sales using Google’s automation